Chapter 12- marketing

wheel-of-retailing hypothesis

Which of the following explains how retail firms change and become more upscale as they go through their life​ cycle?

pyramid scheme

Which of the following involves an illegal sales technique that promises consumers or investors large profits from recruiting others to join the program rather than from any real investment or sale of goods to the​ public?

brick and mortar grocery chain

Which of the following is NOT an example of nonstore​ retailing?

lack of security

Which of the following is a limitation for a marketer using​ e-commerce?

retail borrowing

Which of the following refers to a consumer practice of purchasing a product with the intent to return the nondefective merchandise for a refund after it has fulfilled the purpose for which it was​ purchased?

specialty store

Which of the following refers to a retailer like Things​ Remembered, which carries only a few product lines but offers a good selection within the lines that it​ sells?

pop up store

Which of the following refers to a retail​ store, such as a temporary Halloween costume​ store, that opens and then disappears after a period of one day to a few​ months?

multilevel marketing

Which of the following refers to a system in which a master distributor recruits other people to become​ distributors, sells the​ company's product to the​ recruits, and receives a commission on all the merchandise sold by the people​ recruited?

point of sale system

Which of the following refers to a type of technology that has led to an evolution in retailing by collecting sales data and is hooked directly into the​ store's inventory-control​ system?

category killer

Which of the following refers to a very large specialty​ store, like Best Buy or Toys​ "R" Us, that carries a vast selection of products in its​ category?

direct selling

Which of the following refers to an interactive sales process in which a salesperson presents a product to one individual or a small​ group, takes​ orders, and delivers the​ merchandise?

virtual experiential marketing

Which of the following refers to an online marketing strategy that uses enhancements including​ colors, graphics, layout and​ design, interactive​ videos, contests,​ games, and giveaways to engage experiential shoppers​ online?

business-to-consumer (B2C) e-commerce

Which of the following refers to online exchanges between companies and individual​ consumers?

customer profiling

Which of the following refers to the act of tailoring the level of customer service based on that​ person's ability to​ pay?

service encounter

Which of the following refers to the actual interaction between the customer and the marketer or seller of products or​ services?

perishability

Which of the following refers to the characteristic of a service that makes it impossible to store for later sale or​ consumption?

inseperability

Which of the following refers to the characteristic of a service that means that it is impossible to detach the production of a service from the consumption of that​ service?

retailing

Which of the following refers to the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal​ use?

merchandise mix

Which of the following refers to the total set of all products offered for sale by a​ retailer, including all product lines sold to all consumer​ groups?

merchandise depth

Which of the following refers to the variety of choices available for each specific product​ line?

party plan system

Which of the following utilizes a sales technique in which a company representative known as a​ consultant, distributor, or advisor makes a sales presentation to a group of people who have gathered in the home of a​ friend?

manufacturer of desks

Which of the following would NOT be considered to be in the services​ industry?

variability

_____ means that over​ time, even the same service that the same individual performs for the same customer changeslong dash—even only in minor ways.

leased departments

A​ "Picture Me" portrait studio found in a Walmart store is an example of which of the following types of​ retailers?

experiential merchandising

​Build-a-Bear is an example of​ _____, in which the unique​ "product" sold is based upon interactive​ activities, store​ design, and customer creativity.