Chapter 12 Questions
31. _______involves giving non-humans human-like traits.
a. Brand personification
19. Gill missed her exam. When she met with her professor, she said that she missed the exam because her roommate turned off her alarm clock accidentally. Jill is practicing what form of impression management?
a. Ingratiation
21. Which of the following about self-monitoring is false?
a. Research shows that high self-monitors exhibit greater attitude behavior consistency than low self-monitors.
4. A consumer's self-concept is comprised of what two dimensions?
a. Self-focus and self-location
34. Individuals with _______believe their lives are controlled by fate, luck, or powerful others.
a. an external locus of control
17. Tom wants the girl he has started dating to like him, so every time they go on a date, he makes sure to compliment her clothing or her hair. Tom is hoping to win favor through:
a. flattery
14. Greg hates the color black, but he purchased a black interviewing suit in the hope that prospective employers will think he is serious and professional. Greg is practicing:
a. ingratiation
2. A sense of humor, cheerfulness, and optimism are all examples of ______, and represent tendencies to behave a certain way in certain situations.
a. traits
15. According to your readings, which of the following is not a tactic used for ingratiation of oneself?
b. Aligning activity
32. _______involves assigning both human form and human traits to non-humans.
b. Brand anthropomorphism
38. Which of the following statements about the need for cognition is false?
b. Consumers who are high in need for cognition tend to form attitudes based on peripheral cues compared to those low in need for cognition.
9. Which of the following statements about loved objects is false?
b. Love is the most common word that consumers use to describe their feelings about their possessions.
39._________ describes a consumer's desire for definite knowledge of any kind to reduce confusion and ambiguity.
b. Need for cognitive closure
5. When a consumer tries to recall brand information, which self-concept is engaged?
b. Public discrepancy self-concept
27. Which of the following is not one of the basic traits in the Five-Factor Model of Personality?
b. Ruggedness
22. Claire likes to act outgoing and flirty when she is out with her roommates on Saturday night, but when she is around her classmates, she acts quiet and intellectual. She lets the situation usually guide her social behavior. Which of the following is most likely true about Claire?
b. She is a high self-monitor.
35. Individuals with______believe they are the masters of their own destinies.
b. a high need for cognitive closure
37. Liz enjoys puzzles. Every Sunday she does the crossword puzzle. Liz also is part of the debate club, and likes to read. Liz most likely is:
b. high in need for cognition
1. Kim's ________is are as a mother, daughter, employee, sister, friend, and wife.
b. role identities
8. Which of the following about the extended self is false?
c. All items that are part of the extended self are also considered "loved objects."
28. ________is the drive to consume products uncontrollably and buy in order to avoid personal problems
c. Compulsive buying
16. Which of the following statements about ingratiation is true?
c. It is inherently pleasing to be liked by others.
23. _________ self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, _______self-monitors are more likely to be persuaded by______marketing appeals.
c. Low; high; image-based
3.______is a person's general attitude toward himself or herself and is the sum of all self-evaluations.
c. Self-esteem
13. The decisions regarding how consumers control their physical appearance and surroundings comprise a person's:
c. appearance management
26. Kelly is described by her friends as smart, shy, ambitious, and dramatic. These traits represent Kelly's:
c. personality
6. The relationship between a consumer's self-concepts and his or her possessions is called ______. This view is consistent with the notion that external objects become a part of us when we are able to exercise significant control over them.
c. the extended self
10. ________is the process of creating desirable images for others so we can control how others treat us.
d. Impression management
12. According to your readings, people often employ several tactics to help manage impressions and images that others have about them. Which of the following is not one of those tactics?
d. Self-evaluation
33. Which is not an example of brand anthropomorphism?
d. The Marlboro Cowboy (cigarettes)
18. Aligning activities consist of ______ , which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and ______, which entail excuses and justifications.
d. disclaimers; accounts
36. Craig wants to run for class president, but feels he needs incredible luck to win. He feels like it might not be in his destiny so he is reluctant to run. Craig most likely:
d. has an external locus of control
24. Self-monitoring includes all of the following distinct individuals' differences or components, except:
e. All of the above are correct.
7. According to research on the extended self, which of the following do people typically include in their extended selves?
e. All of the above are typically included in the extended self.
30. Which of the following regarding brand personality is false?
e. Consumers shape brand personality, but brand personality does not shape consumers.
29. Which of the following is not one of the basic traits in the Aaker's model of brand personality?
e. None of the above are included in the model.
20. ______is the extent to which consumers use situational cues to guide their social behavior.
e. None of the above is correct.
25. __________ depicts a multifaceted self-concept approach that includes a good self, bad self, not-me self, desired self, ideal self, and ought to be self.
e. The malleable self
11. Which of the following is not a reason that people engage in impression management?
e. To discourage attention