Chapter 13 MKT 350
what is stressed most about retailer marketing decisions
Many retailers identify three critical factors for retail success: location, location, and location
The retail marketing mix consists of which of the following?
Product and service assortment, retail prices, promotion, and place
Retailers must decide on which three major product variables?
Product assortment, services mix, and store atmosphere
A ________ contains between 15 and 50 retail stores. It normally contains a branch of a department store or variety store, a supermarket, specialty stores, professional offices, and sometimes a bank
community shopping center *regional = 50-100 *neighborhood = 0-15
Bass Pro Shop is in the process of converting a landmark 32-story, stainless steel basketball arena in Memphis, formerly known as the Pyramid, into a huge Bass Pro Shops Outdoor World retail store. The facility will include a restaurant, aquarium, waterfall, as well as a hotel and museum. Shoppers will even be able to test drive watercraft from an adjoining marina on the banks of the Mississippi River. This is an example of a growing retail marketing trend known as ________.
experimental retailing
By performing the channel function of ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost.
selling and promoting
Retail stores like Costco, Sam's Club, and BJ's, are examples of the ________ retailer category.
warehouse club
