chapter 14: influencer marketing with social media

In which way did travel agency Contiki use social media influencers to increase awareness among 18-35 year olds?

Invited them on a trip around the world and had them document the trip

Which of the following is NOT a benefit of influencer marketing with social media?

Less credibility These are: Increased exposure Brand awareness Improved search ranking New leads

Which platform did Chipotle leverage for the #ChipotleLidFlip challenge?

TikTok

influencer marketing

a type of marketing that focuses on using influencers to promote a brand message, product, or service to their larger markets

nano-influencers

1 to 1,000 followers. These influencers are typically among the average social media user who can use their power to influence their close-knit followers like family and friends.

mega-influencers

1,000,000+ followers. These influencers are typically celebrity influencers with a very large following. They often collaborate with brands on a paid per post basis.

micro-influencers

10,000 to 50,000 followers. These influencers hold a smaller reach with very high levels of influencer and engagements among their followers.

mid-tier influencers

50,000 to 500,000 followers. These influencers are between a micro and macro influencer and is looked upon as an industry expert in their niche category.

macro-influencers

500,000 to 1,000,000 followers. These influencers have a very large reach and use their influencer status to generate income. Macro influencers often warrant representation from a talent manager.

Fashion company Revolves drives nearly ____% of all of their sales through influencer marketing.

70%

What is the first step in creating a social media influencer marketing strategy?

Establish your goals

In 2022, the Rug company Ruggable partnered with________ to launch a campaign to promote their latest rug line.

Former Bachelorette contestants

Which of the following are ways brands can use influencers?

all of the above Using influencers to promote a brand's content by posting on their own social media channels. Invite influencers to be guest bloggers. Give influencers free products to try in exchange for a review or a mention on social media. A social media account takeover.

Which of the following are characteristics of a good influencer?

all of these option Reach Credibility Authenticity Activity Engaging

Which of the following are influencer personas types?

all of these options

influencer

someone who carries influence over others

A social media influencer is ______.

someone who exerts his or her influence through social media

social media influencer

someone who exerts their influence through social media

credibility

the level of trust given by followers based on the perceived knowledge or expertise of the influencer

reach

the quantity of people to whom an influencer is able to deliver a message

True or False: Influencer marketing is the fastest growing method to attract new customers.

true

True or False: The majority of Teenage YouTube subscribers trust influencers' opinions over traditional celebrities.

true