Chapter 15
Generalized graphic design portfolio content
-cover basics in portfolio content -logos -visual identity -branding ( can include unconventional) -posters -covers -editorial design -packaging -annual report -website (can be on paper) -advertising
Job search
-obtain internship while in school -research places of employment -network -indeed.com
Interview
-common sense -don't be late, don't chew gum, dress appropriate -know who is interviewing you -know company -always looking for a reason not to hire you- don't give them one -let portfolio talk
Portfolio
a body of work used in the visual communications professions as a measure of one's ability including: 12-20 professionally executed pieces resume great presentation book of work sketches(optional)
Fresh Job Search
-pick a city w/ family friends that would let you stay a couple week. (larger the city the better) - research as many agencies as you can -prepare resume, cover letter tailored to specific business and addressed to specific person -attend ADFED/PRSA meeting -UA alum
mini portfolio
-version of your portfolio reduced or to size consisted of 3 to all of the pieces can be mailed easily to prospective employers
Advertising portfolio
Physical- ads, outdoor boards, brochures, campaigns Digital- case studies, web design, campaigns
PR portfolio
Physical-clippings, writing samples, brochure, newsletter, campaigns Digital- case studies, web design, campaigns, PDFs, press releases
Design Portfolio
Physical-logos, stationary, posters, cd covers,fine art , campaigns Digital- case studies, web design links, campaigns
Self Promo
can be an inventive piece that showcases your abilities a self advertisement to arouse potential employers interest in your work.
REsume
construed case by case basis according to job. shouldnt be generic
Student portfolio
include at least 3-4 campaigns capaigns should demonstrate one's ability to create a flexible strategy and related concepts-sustain it throughout a series and run with it in a creative direction find help from professors, books, websites
Key visual element in student work
make sure typography is impeccable personality match with image/mood alignment spacing- line, letter, word contrast
Never include..
week or poorly designed piece
