Chapter 15 - Practice Quiz

A general-merchandise retailer offers

A variety of product lines that are stocked in depth

Michael's, PetSmart, and Staples are all examples of

Category killers

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes?

Convenience stores

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is most likely a(n)

Department store

Malcolm Lewis has come up with the idea of a system for picking up people's cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to

Franchising

Which retail store invests the most in atmospherics?

Neiman Marcus

Stores that buy manufacturers' seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called

Off-price retailers

Kate owns a refreshment-stand business at the community ballpark. She goes to a warehouse store like Sam's and purchases snacks and canned soda that she will sell at her refreshment stand. Kate is considered a(n)

Retailer

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

location

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

warehouse club