Chapter 16 Store Layout, Design, and Visual Merchandising Questions

What two alternative names are used to describe cash wraps?

. Checkout areas . Pop Counters

Court cases involving the American with Disabilities Act have resulted in which of the following requirements for retailers?

. Retailers must have parking spaces for people with disabilities . Retaliers must have fully-accessible dressing rooms. .Retailers must provide disability-accessible checkout aisles.

Select from the following all the elements of a store's exterior.

. Store Windows . Parking lots . Landscaping . Store signage

Why do retailers often place products that almost everyone buys in the back left-hand corner of thier stores?

Placing these products in this location pulls customers through the store, increasing the visibilty of other products along the way.

A _______ is a diagram that shows how and where specific stock-keeping units should be placed on retail shelves or displays to increase customer purchases.

Planogram

________ is the process in which retailers offer a limited number of predetermined price points and price categories within another classification.

Price lining

Which of the following statements is TRUE of store design objectives?

Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products

Identify the true statement about atomospheric elements.

Smell conjunction with music can increase customers' satifaction with with the shopping experience.

What type of environment would suit a customer who is shopping to complete a task he or she views as inherently unrewarding?

Soothing calm environment

Identify the reason why grid layouts used in stores do not encourage customers to make unplanned purchases.

Stores using these layouts do not expose customers to a lot of merchadise in the center of the store.

The _______ consists of a long pipe balanced between supports in the floor or attached to a wall.

Straight rack

Identify the TRUE statement about the 1990 American with Disabilities Act.

The act calls for stores built after 1993 to be fully accessible.

Identify the TRUE statement about store designs.

The objective of store design is to increase the sales made to customers on any particular visit.

Identify the TRUE statement about signs used in retail stores.

The signs in stores are hung typically from the ceiling to enhance their visibility.

Why do retailers displays some of their most compelling merchandise in the strike zone of their stores?

The strike zones creates the customer's first impression of the store's offering.

Identify an advantage of grid layouts used in the design of retail stores.

There's less wanted space with the grid layout than with other layouts.

Why is the grid layout, used in a store designs, well suited for customers who are primarily interested in the utilitarian benefits offered by the store?

These customers are not interested in the hedonic benefits provided by a visullay exciting design.

Which of the following is the reason why racetrack layouts used in store designs encourage unplanned purchasing?

These layouts facilitate the goal of getting customers to see the merchandise available in multiple departments.

Why should customer service areas in department stores be located in lightly trafficked areas of the store?

They are the demand or destination areas.

Store design and visual merchandising are elments of a retailer's communication mix.

True

Store design provides ________ when it enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

Utilitarian benefit

In ________ ________, merchandise is presented vertically using walls and high gondolas.

Vertical merchadising

The presentation of a store and its merchadise in ways that will attract the attention of potential customers is referred to as ___________ merchadising.

Visual

________ are an effective tool for building the store image, particularly with new customers who are unfamiliar with the store.

Window displays

Impulse products _________.

are products that consumers purchase without planning

Supermarkets tpically display merchandise on four shelves. Heavy, bulky items are stocked on the _______ for safety reasons.

bottom shelf

The _______ is a round fixture that sits on a pedestal.

capacity fixture

Stores offering both utilitarian and hedonic benefits have a better chance of ________.

ensuring customer loyalty

Areas within a store designed to get the customers' attention

feature areas

In addition to displaying merchadise, __________ can define areas of a store and direct traffic flow.

fixtures

Highlighting merchandise is the process of __________.

focusing on strategic pockets of merchandise that draws customers strategically through the store.

A feature fixture is also known as a ________.

four-way fixture

A _______ layout arranges fixtures and aisles in an asymmetric pattern.

free-form

All of the following are included in a store's exterior EXCEPT ________.

freestanding store displays

The _______ has parallel aisles with merchandise on shelves on both sides of the aisles. Cash registers are located at the entrances/exits of the stores.

grid layout

Store design provides ______ benefits by offering customers an entertaining and enjoyable shopping experience.

hedonic

All of the following are store layout designs EXCEPT the _______.

horizontal layout

Which of the following is presentation technique used by retailers that is based on a specific message of a store?

idea-oriented presentation

The primary objective for store design is to _______.

implement the retailer's strategy

The decompression zone _______.

is the area located in first 10 feet of the store

Grocery stores, hardware stores and drugstores organize their merchandise by __________.

item

The most technique of organizing stock is to organize it by _______.

item

The racetrack layout is also know as a _______ layout.

loop

A(n)________ is a life-sized representation of the human body, used for displaying apparel.

manequin

Virtual-store simulation help retailers develop a better understanding of how customers will respond to different _________.

planogrmas

Utilitarian benefits enables customers to _______.

purchase products in an efficient manner

Apparel retailers typically measure space productivity based on _______.

sales per square foot

Atomospherics refers to _________.

the design of an environment by stimulation of the five senses

In _________ merchandising large quantities of merchadise are displayed together.

tonnage

Retailers often put complementary categories next to each other encourage ____________ purchases.

unplanned

Identify from the following a warm color.

Gold

Identify the fixture shown in the image.

Gondola

Why does the design of a store have long-term effects on building customer loyalty toward the retailer?

It enhances a retailer's brand image and encourages repeat visits

How do retailers increase the probability of customers making unplanned purchases?

Making customers walk down more aisles in the stores.

Which of the following statements regarding the turnover of merchadise inventory is accurate?

Merchandise categories with lower inventory turnover merit less retail space in stores.

Identify the reason why only the length, or the linear dimension sales per linear foot, is used to assess space productivity in supermarkets.

Most merchandise in supermarkets is dispalyed on shelves that have approximately the same width.

Identify an atmospheric element that can be easily changed.

Music

Which of the following statements is TRUE regarding music as an atomospheric?

Music can either add to detract from a retailer's total atomosheric package.

Retailers that have limited floor space may use ________. to creatively display merchandise.

wall space

From the following colors, ________ typically has a peacful, gentle, calming effect and appears to induce abstract thinking, leading customers to view products more favorably.

white

Identify the true statement about allocating merchadise in stores.

Categories that require large amounts of floor space are often located in less desirable locations.

Identify the true statement about allocating merchandise in stores.

Categories that require large amounts of floor space are often located in less desirable locations.

What type of environment would suit a customer who is shopping for fun?

Complex environment with invigorating smells

Why do specialty store retailers place more emphasis on providing hedonic benefits and encouraging exploration than on making it easy to find merchandise?

Customers shopping for specialty goods are more likely to spend time in the store browsing, comparing, and talking with the salesperson.

Which of the following is considered a critical area in a store in which customers often decide whether or not to purchase an item because they determine if it is the right item for them?

Dressing rooms

Displays located at the end of an aisle in stores using a grid layout are called

End Caps

Which of the following statements is accurate regarding landscaping around a store's exterior?

Extensive landscaping extreme big box stores is contrary to the image they try to portray with customers.

The ______ Act protects people with detriments from discrimination in employment, transporation, public accommodations, and activities of state and local governments.

American with Disabilities

Identify the accurate statement about racetrack layouts.

As customers go around the racetrack, their eyes are forced to take different viewing angles rather than looking down one aisle as in a grid layout.