Chapter 17

2. Which professional sport league receives the largest broadcasting rights fees? Why?

NFL; NFL game telecasts are consistently the highest-rated sport programs.

1. In 1938, a federal court in Pittsburgh ruled in Pittsburgh Athletic Co. v. KQV Broadcasting Co. that the home team controls all __________ to a sport event. This landmark decision remains a core principal in the sport industry to this day.

commercial broadcasting rights

2. Which college athletic program was the first to create a television network devoted just to its school?

University of Texas

1. Which of the following events happened in the early 1960s and changed both ABC and sport television profoundly? Select all that apply.

-ABC purchased Sports Programs, Inc., an independent sport and production company that became ABC Sports. -ABC acquired rights to the new American Football League (AFL). -An innovative anthology series, ABC's Wide World of Sports, debuted.

2. Which of the following are true of sport sponsorship? Select all that apply.

-Sponsorship is a form of financial support to an event or telecast in exchange for public recognition (at times other than just during a commercial). -Sponsors with naming rights to an event are known as "title sponsors;" "presenting sponsors" do not have naming rights. -Networks can insist that the sponsor purchase advertising in the telecast as a condition of referring to the sponsor on the air.

All the major professional sport leagues have launched their own networks. Which of the following is the correct chronological order of the network launches

NBA TV, NFL Network, NHL Network, MLB Network

The first commercial radio broadcast was:

November 2, 1920.

1. What kind of technology and programming have caused a substantial increase in the value of postgame footage rights? Approximately when did this trend start?

Programs such as SportsCenter NFL Primetime, College GameDay, and even entertainment programs such as The ESPYs, all of which rely heavily on highlights, have been one reason the value of postgame footage went up. Emerging technologies that allow on-demand highlight streaming on the Internet have also played a role. While ownership of game telecast copyrights was seldom a deal point in rights negotiations up until the 1980s, rightsholders routinely insist on this point now.

1. True or False? As a condition of granting a license for use of video highlights, a rightsholder can insist on having the right to approve the content of the program containing its footage.

True

4. In 1970, Monday Night Football debuted. It was the first sports programming series:

in primetime.

2. The overall effect of __________ may be to force TV advertisers to focus on targeted opportunities rather than mass-marketing strategies.

audience fragmentation or fragmentation