Chapter 2: Rhetorical Situation

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Verbal modality

by mouth or through written word

Context

circumstances of communication

modality

the basic sensory means by which communication happens

Generic characteristics

the characteristics of a genre that make it unique from other genres

historical context

the historical time period in which a rhetorical action occurs or which influences the rhetorical action

citational context

the location within a medium of a rhetorical action

Kairos

the most timely moment for the rhetorical action (NOT an appeal)

geographical context

the physical location of a rhetorical action

Circulation

the physical means by which a message gets distributed

sociocultural context

the public energy or perspective in which a rhetorical action happens, is not limited to a particular time

medium

the technical means by which communication is disseminated

auditory modality

through hearing (words, song, sound)

visual modality

through seeing

haptic modality

through touch and the position of the body

Purpose

what the communicator hopes to achieve with this particular rhetorical action

exigence

whatever prompted the rhetorical action, whatever the rhetorical action is responding to

Means of communication

Modality, medium, genre, and circulation

Genre

a flexible type that has common, identifiable characteristics


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