Chapter 20 Marketing

Following the principle of​ __________, a company makes marketing decisions by considering​ consumers' wants, the​ company's requirements,​ consumers' long-run​ interests, and​ society's long-run interests. A. societal marketing B. ​consumer-oriented marketing C. ​sense-of-mission marketing D. customer value marketing E. innovative marketing

A

For truly sustainable marketing to​ occur, what is required of the marketing​ system? A. That it is​ smooth-functioning B. That is saves the company money C. That the focus is on current consumer needs D. That the goal is​ short-term profits E. That it is a global initiative

A

In going beyond​ greening, one thing companies can do internally is to​ __________. A. plan for new clean technologies B. practice product stewardship C. create a sustainability vision D. adopt​ cradle-to-cradle practices E. practice pollution prevention

A

Sense-of-mission marketing means that the company should define its mission in broad​ __________ terms rather than narrow product terms. A. social B. environmental C. consumer D. customer E. profitability

A

Because not all managers have fine moral​ sensitivity, companies should​ __________. A. hire more ethically sensitive managers B. develop corporate marketing ethics policies C. leave ethical decisions up to workers D. let upper level managers handle all ethical decisions E. rely on legalities to resolve ethical decisions.

B

The sustainable marketing concept focuses on​ __________. A. the future needs of business and the current needs of consumers B. the future needs of business and the future needs of consumers C. the current needs of business and the current needs of consumers D. the current needs of business and the future needs of consumers E. the environment

B

According to the​ text, the issue of ethics presents special challenges for​ __________. A. domestic marketers B. service providers C. international marketers D. small businesses E. ​not-for-profit organizations

C

By practicing​ __________, enlightened marketers build​ long-run consumer​ engagement, loyalty, and relationships. A. ​consumer-oriented marketing B. societal marketing C. customer value marketing D. innovative marketing E. ​sense-of-mission marketing

C

Socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company is the central principle of​ __________. A. strategic planning B. societal marketing C. sustainable marketing D. profitability E. the marketing concept

C

What is the purpose of​ high-pressure selling? A. To sell goods which are overstocked in inventory B. To convince customers to buy goods that are not on sale C. To persuade people to buy goods they had no thought of buying D. To ensure the customer gets good value from their purchase E. To sell customers goods that precisely fit their needs

C

Which of the following considers the future needs of business and the current needs of​ consumers? A. The societal marketing concept B. The marketing concept C. The strategic planning concept D. The environmental marketing concept E. The sustainable marketing concept

C

​__________ considers the present needs of business and the future needs of consumers. A. The environmental marketing concept. B. The marketing concept C. The societal marketing concept D. The strategic planning concept E. The sustainable marketing concept

C

Activities that pay off for the firm and environment in the short run are known​ as__________ activities, whereas activities that pay off in the longer run are known as​ __________ activities. A. ​greening; environmental B. ​sustainable; environmental C. pollution​ prevention; greening D. ​greening; beyond greening E. beyond​ greening; greening

D

According to societal marketing​ principles, bicycle helmets would be classified as a​ __________ product. A. deficient B. profitable C. pleasing D. salutary E. desirable

D

How do sustainable companies create value for​ customers? A. By creating superior products B. Through superior customer service C. By offering low prices D. Through​ socially, environmentally, and ethically responsible actions E. Through efficient supply chain management

D

Marketing critics accuse some producers of using materials and components that will​ break, wear,​ rust, or rot sooner than they should. This practice is known as​ __________. A. deceptive promotion B. offering unsafe products C. redlining D. planned obsolescence E. deceptive packaging

D

What is​ redlining? A. Selling unsafe products B. Setting an artificially high price for a line of products C. The target sales goal for high pressure selling D. The failure of large retailers to put stores in disadvantaged areas E. The point at which marketers cross the line and use deception in any practice

D

According to societal marketing​ principles, breakfast foods that taste good and are also nutritious would be classified as​ __________ products. A. salutary B. deficient C. profitable D. pleasing E. desirable

E

According to the​ text, the move from irresponsible consumption to sustainable consumption is ultimately the responsibility of​ __________. A. businesses B. the government C. marketers D. consumer protection agencies E. consumers

E

Criticisms of​ marketing's impact on society as a whole include​ __________. A. creating too much​ materialism, too few social​ goods, and planned obsolescence B. high​ prices, deceptive​ practices, and poor service to disadvantaged consumers C. high​ prices, planned​ obsolescence, and​ high-pressure selling D. high​ prices, too few social​ goods, and cultural pollution E. creating too much​ materialism, too few social​ goods, and cultural pollution

E

Designing products that are easier to​ recover, reuse,​ recycle, or safely return to nature after usage is known as​ a(n) __________ practice. A. consumerism B. pollution prevention C. visionary D. beyond greening E. ​cradle-to-cradle

E

The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is called​ __________. A. societal marketing B. sustainable marketing C. product stewardship D. environmentalism E. consumerism

E

​__________ requires that the company continually seek real product and marketing improvements. A. Customer value marketing B. Societal marketing C. ​Sense-of-mission marketing D. ​Consumer-oriented marketing E. Innovative marketing

E

The American Marketing Association​ (AMA) developed a code of ethics for marketers based on three principles. These three principles are​ __________. A. increase​ sales, increase​ revenues, and increase profits B. ensure safe​ products, inform​ consumers, and improve the quality of life C. do no​ harm, embrace ethical​ values, and foster trust in the government D. provide excellent customer​ service, offer fair​ prices, and do no harm E. do no​ harm, embrace ethical​ values, and foster trust in the marketing system

e