Chapter 22 Yes or No

Are businesses that participate in activities that transfer goods and services from the producer to the user called marketing channels?

no

Are producers and consumers the most common types of channel members?

no

Are railroads responsible for handling over half of the volume of products shipped in the United States?

no

Do businesspeople and consumers have the same perceptions of a product?

no

Does one business own the organizations at other levels of a channel of distribution in an administered channel?

no

Does the shortest distribution channel include a retailer?

no

Is it illegal to have more than one wholesaler in a channel of distribution?

no

Are trucks frequently used for short-distance shipping?

yes

Can the bar codes on products and packages be used to track the products during shipment?

yes

Do businesses study their target markets to decide what basic, enhanced, and extended products to produce?

yes

Do differences between the offerings of businesses and the requirements of consumers create a marketing channel discrepancy?

yes

Does our economic system rely on the successful exchange of products and services between businesses and consumers?

yes

If a business decides to offer its product in a variety of sizes, would it be expanding its product line?

yes

If consumers are satisfied with one product from a company, are they likely to have confidence in a different product sold under the same brand?

yes

Is a distribution center a building used to store large quantities of products until they can be sold?

yes

Is air shipping used primarily for small, high value, or perishable items?

yes

Is it possible for the same product to be sold through several different channels of distribution at the same time?

yes

Though air transport is one of the most expensive means of transporting goods, are more products continually being shipped by air?

yes

Will a manufacturer need fewer salespeople if a channel of distribution includes retailers rather than going directly to consumers?

yes

Will the channel of distribution usually be short for a product that requires special handling?

yes