Chapter 3

measures should be

1. simple 2. easily obtainable -ease of collection -ease of calculation 3. clearly defined 4. objective (arrive at same value) 5. valid 6. robust

Which of the following are the best rules to follow for visualizations? A. Minimize the ink--meaning decrease the weight and size of font and lines that do not enhance the data understanding B. 3d effects are rarely useful and should only be used when they enhance the ability to properly interpret the data C. You can't lie with visualizations so use them over tables D. Pie charts are a good idea to use whenever its appropriate E. Provide context for each measure (e.g. the goal for that measure in addition to the actual measure)

A,B,E

Who would be interested in using an analytical dashboard? Select the most correct options based on the reading, A. A supervisor who needs to monitor real-time production line capacity B. Data analysts C. An executive who is searching for answers to why the company is losing money in a particular market D. A mid-level marketing manager checking in on the current progress of the latest advertising campaign E. A unit director who is trying to discover why some projects are going over-budget and over-schedule

B,C,E

A useful and realistic measure will always be simple, valid, and objective. (TF)

F

For measures with no single objective measure (e.g. customer satisfaction), it is best to collect a variety of measures to more accurately calibrate the underlying concept. (TF)

T

users of analytical dashboards?

analysts anyone with interest in studying cause/effect relationships

dashboard that explores and studies data for potential weaknesses and opportunities

analytical

sales rev. over the past 36 months is example of what dashboard?

analytical

users of strategic dashboards?

mid- to upper- level managers

Number of current website visitors is example of what dashboard?

operational

dashboards with real-time data

operational

used to evaluate the current status of the business processes and resources that support those processes.

operational dashboards

the context of the dashboard will be one of three types:

operational, strategic, analytical

indicate various organizational health metrics. These include profits, losses, and important financial ratios

strategic

need up-to-date data; but not quite as up-to-date as the operational dashboards need to be

strategic

today's company-wide sales revenue is example of what dashboard?

strategic

users of operational dashboards?

supervisors and low level managers