Chapter 3 Quiz

In a company SWOT analysis, which of the following are EXTERNAL?

Opportunities and Threats

What is social media listening?

The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry.

True or False: A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network.

True

True or False: A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business.

True

A customer persona is ______.

a representation of a customer's target market based on data collected from existing and target customers

The "SMART framework" must be?

specific, measurable, attainable, relevant and time-based

*A social media content strategy is __________.

the planning, development and management of social media content

*Which of the following are important when establishing a brand's tone of voice?

(The brand's character) (The brand's language) (The brand's purpose) (The brand's tone) (The brand's character, the brand's tone, and the brand's language only) *All four of these options*

What is a way to plan, organize and schedule all social media activities?

Create a social media calendar.

True or False: Tuning is the continuous process of fine tuning every post before it gets published.

False (*Tuning:* the continuous process of adjusting and improving the *social media marketing plan*)