Chapter 4

Which of the following statements in her letter refers to the purpose of her message?

"I am requesting you to provide our department with a new photocopier."

What is the main idea of a message?

A specific statement about the topic of the message

Which media type should Janet use?

Electronic

__________ is a technique that is used to overcome writer's block by writing down anything that comes to one's mind regardless of whether it is appropriate or meaningful.

Free writing

Which of the following is a step in the planning phase of the three-step writing process?

Gather information.

Which of the following should a sender consider while choosing a medium of communication?

Information that doesn't require a significant explanation can be sent using a lean medium.

Which of the following instances requires the direct approach of organizing information for your message?

Instances in which the audience is likely to be receptive and open-minded

Who among the following is a primary audience?

Jim, who attends a training session on personality development.

During the completing phase of the three-step writing process, you will __________ the message using the chosen medium.

distribute

Which of the following techniques is used to overcome writer's block by writing down anything that comes to one's mind regardless of whether it is appropriate or meaningful?

free writing

The __________ purpose of a business message is to inform, to persuade, or to collaborate with the audience.

general

A recipient is most likely to respond positively to a message when a writer __________.

has composed the message in terms of the interests and preferences of the audience

The __________ should be used to test the completeness of your document by making sure it answers six questions: who, what, when, where, why, and how.

journalistic approach

It is best to use the indirect approach of organizing information for __________.

messages addressing a skeptical audience

Storytelling is considered an effective way to organize business messages because __________.

people remember and respond more to stories than to other forms of communication

You __________ the message using effective design elements and suitable layout during the completing phase of the three-step writing process.

produce

The __________ purpose is what you hope to accomplish with your message and what your audience should do or think after receiving your message.

specific

The primary audience of this letter is the __________.

supervisor

The topic of a message is __________.

the overall subject of the message

Multimedia refers to __________.

the use of two or more electronic media to create a single message

Infographics is an example of __________ media.

visual

The steps of the __________ phase are adapting to your audience and composing your message.

writing