chapter 5 BCOM

what are means by which a secondary audience receives a business message?

-Primary recipients share the message with others. -The author shares the message with affected individuals other than primary recipients.

Which are part of identifying business problems as a first step to solving them?

-asking questions -understanding company objectives -gathering information

Most business messages are crafted using a(n) ______ approach.

deductive

In writing business messages, the planning stage focuses on ensuring excellent

content

An audience's assessment of a business communication message is largely based on the author's

credibility.

As a rule of thumb, what is the minimum time needed to change a professional reputation?

6 months

Knowing which secondary audience might view a business communication allows the author to

avoid including some confidential content.

In the business world, ______ are statements that can be relied on with a fair amount of certainty.

facts

When solving business problems the first step is to

identify the problem.

A listener-centered approach to business writing includes a focus on

learning and input from others.

During the message development process, business professionals should identify the ______ their ideas clearly.

objectives of

AIM is a process for ______ the writing of useful business messages.

planning

When excellent business writers craft a message, they focus on the ______ stage first.

planning

For many business messages, the most important step in the planning stage of business communication writing is identifying

the benefits to be gained by the reader.

For someone in business, what does it mean to make a recommendation?

to take a position

When business thinkers are mentally flexible, they possess the ability to

understand contrasting views.

In the context of business messages, workplace ______ are the core beliefs about suitable ways of handling issues and problems.

values

When focusing on complex business problems, ______ is generally an essential part of the idea-development process.

writing down ideas

The framing of the primary business message is important for what reasons?

-It gives focus to an important argument. -It emphasizes the message's premises. -It highlights support for the message's key ideas.

what statements about workplace priorities are true?

-Prioritizing goals and tasks is a type of ranking. -Knowing workplace priorities is useful in planning business communication. -Workplace priorities involve assigning importance to goals and tasks.

what statements about the goals and stages of writing effective business messages are true?

-The stages of business writing often overlap each other. -Effective business writing is divided into three stages. -The three stages of effective business writing are planning, writing, and reviewing.

what are means that business professionals employ to draw out superior ideas?

-They draw diagrams. -They brainstorm with team members. -They write out notes.

what are characteristics held by outstanding business thinkers?

-They have the ability to state important questions. -They can solve complex problems.

what are ways an inexperienced newcomer can improve a professional reputation?

-ask to take on projects with greater responsibilities -be in attendance at numerous meetings -dress in a manner that reflects the company's corporate culture

A listener-centered approach to business messages focuses on the input of what?

-clients -colleagues

what are aspects of setting up the logic of a business message?

-defining a call to action -arranging message logic -identifying supporting points

what are identified to help create solid business ideas?

-determining the business issues and objectives -making sense out of often complex and confusing pieces of information -gathering relevant information and facts

what are aspects of the analysis step of business idea development?

-drawing conclusions -adopting a position -discovering related facts

Writing effective messages in business helps

-drive collaboration. -boost productivity.

Expert business writers typically work more ______ than average business writers.

-effectively -quickly

what is a part of planning the basic message structure?

-finding and framing the primary message -arranging the logic of the primary message

During the planning stage of business-message formation, anticipating a reader's reaction is tied to

-how the message will affect workplace relationships. -the ways a reader will think and feel.

Setting up the logic of the message consists of

-identifying supporting points in the message. -identifying the call to action.

Business writers who effectively craft their message do what?

-keep the needs of secondary audiences in mind -foresee the reaction of their audience -remember the values of their audience

The AIM process includes what steps?

-message development -audience analysis -information gathering

The professional reputation of entry-level business people can be improved relatively quickly through what?

-offering something of value to the work environment -being conscious of strengths and weaknesses

The success of expert business writers lies in their placing greater focus on what 2 stages?

-planning -reviewing

what are part of clearly understanding the outcome a business professional wants to achieve while developing ideas for a business message?

-promoting a distinct position based on level of commitment -achieving balance between ideal outcomes and work relationships

what are parts of the process of crafting effective business messages?

-reviewing -writing -planning

For an effective frame, the primary business message should be approximately ______ words in length.

10 to 15

What attitude do effective business writers take toward members their reading audience?

They attempt to understand them.

Average and poor business writers are more likely than excellent writers to focus on the _____ stage first.

drafting

Your goal in framing a business message is to

make it compelling while using rational and emotional appeal.

Understanding the constraints of the audience of a business message means that the message should be crafted to

provide value to the audience.