Chapter 6

A ______ is a vision or projection of the future that is made following a SWOT analysis. Multiple choice question. strategy market analysis cyclic pattern forecast

forecast

Leonore's Luxury Leather Footwear Corp. conducts a SWOT analysis and determines that at least 57 percent of consumers demand high-end footwear, and, as a result, its sales should increase by 18 percent in the next year. This vision of what could happen is known as a ______. Multiple choice question. forecast strategy mission statement strategic position

forecast

Which "unwritten" skill did the Harvard Business Review consider essential to being promoted on the job? Multiple choice question. Persuasive argumentation Social media promotion Strategic thinking Personal networking

Strategic thinking

Diversification An important corporate-level strategic decision is whether to pursue diversification, which involves moving into new lines of business. This activity is important because diversification is one of the key ways that companies grow revenues and/or reduce risks. The goal of this activity is to challenge your knowledge of the different forms of diversification. For each company example, select the type of diversification the statement best represents. 1. Luxury fashion brand Coach, Inc. acquired Kate Spade New York—another luxury fashion and lifestyle brand—in 2017. (Click to select) Unrelated diversification Related diversification Vertical integration 2. Fast fashion retail giant, Zara is able to get designs from the catwalk to the retail store at incredible speeds. Zara can do this because it has acquired most of its supply chain, including designers, manufacturers, and distributors. (Click to

1. Luxury fashion brand Coach, Inc. acquired Kate Spade New York—another luxury fashion and lifestyle brand—in 2017. Related diversification Correct 2. Fast fashion retail giant, Zara is able to get designs from the catwalk to the retail store at incredible speeds. Zara can do this because it has acquired most of its supply chain, including designers, manufacturers, and distributors. Vertical integration Correct 3. Clorox Company, best known for bleach and cleaning products, purchased Burt's Bees, best known for its natural beauty and personal care products, in 2007. Unrelated diversification Correct 4. In 2018, Novartis, a Swiss multinational pharmaceutical company, acquired Avexis, a clinical-stage gene therapy company. Related diversification Correct 5. In the 1930s, Mars Incorporated (maker of Snickers and other popular candies) purchased Chappell Brothers canned dog food company. Much of Mars' business today comes from pet food brands such as Whiskas and Pedigree. In 2017, Mars acquired VCA, a company that owns hundreds of dog day care facilities and animal hospitals, to add to its Mars Petcare portfolio. Unrelated diversification Correct 6. In 2018, Boeing aerospace company announced its plans to buy KLX, a company that distributes aerospace fasteners and consumables. Vertical integration

Developing Strategic Thinking Employers place high value on strategic thinking skills in new graduates. This activity is important because strategic thinking happens at every single level of the organization and will assuredly be an unwritten part of the description of any job that you do. The goal of this activity is to test your knowledge of the four key activities for developing your ability to think strategically. Read the descriptions of someone either doing a good job, or a poor job at one of the activities for developing strategic thinking. Then, select the key activity for developing strategic thinking that its description best represents. 1. Rex is participating in a job rotation program at his new workplace, which gives him the chance to get to know as many aspects of the company as possible. (Click to select) 2. Paz has been an attorney for ten years and decides that she can stop attending annual

1. Rex is participating in a job rotation program at his new workplace, which gives him the chance to get to know as many aspects of the company as possible. Understand the business Correct 2. Paz has been an attorney for ten years and decides that she can stop attending annual continuing education seminars now that she knows everything there is to know about her job. Broaden your task and functional knowledge Correct 3. Dahlia is a recent college graduate at her first architectural job. She's just getting started financially and decides not to join her field's major professional association because she thinks that it's not worth the annual fee. Understand the business Correct 4. Idris makes a commitment to have coffee with one person he doesn't know well at his organization each week so that he can learn about their history with the company. Broaden your task and functional knowledge Correct

Three Levels of Strategy An organization's strategy is its plan for positioning itself in the market in unique and valuable ways. This activity is important because strategic management takes place at three different levels in an organization, and it is important to understand how each of these levels of strategy supports the others. The goal of this activity is to challenge your knowledge of the three levels of strategy. Read the questions. Then, select the level of strategy that each question best exemplifies. 1. What business are we in? Corporate-level strategy 2. What amount should we invest in employee development? Business-level strategy 3. What products and services shall we offer? (Click to select) 4. What's the best way to integrate our department's latest innovation with older versions of the product? (Click to select) 5. How should our division market our new program? (Click to select

1. What business are we in? Corporate-level strategy Correct 2. What amount should we invest in employee development? Business-level strategy Correct 3. What products and services shall we offer? Corporate-level strategy Correct 4. What's the best way to integrate our department's latest innovation with older versions of the product? Functional-level strategy Correct 5. How should our division market our new program? Functional-level strategy Correct 6. What sum will we allocate toward facilities expansion? Business-level strategy Correct 7. Which joint ventures and/or acquisitions should we pursue? Corporate-level strategy Correct 8. How much should we set aside for new product development? Business-level strategy Correct 9. How should we structure compensation for those working on our team's new initiative? Functional-level strategy

The Internet has enabled consumers to "price shop" several retailers in order to find the best price for items such as appliances, electronics, and even cars. This has increased the consumer's ability to better negotiate favorable prices with retailers, demonstrating which of Porter's five competitive forces? Multiple choice question. Bargaining power of suppliers Threat of new entrants Bargaining power of buyers Threat of substitute products or services

Bargaining power of buyers

Click and drag on elements in order Refer to Figure 6.2. Place the steps in the strategic-management process in the correct order, with the first step listed at the top. Instructions Drag and drop application.Choice 1 of 5. Formulate corporate, business, and functional strategies toggle button Formulate corporate, business, and functional strategies Choice 2 of 5. Maintain strategic control toggle button Maintain strategic control Choice 3 of 5. Execute the strategies toggle button Execute the strategies Choice 4 of 5. Assess the current reality toggle button Assess the current reality Choice 5 of 5. Establish the mission, vision, and values statements toggle button Establish the mission, vision, and values statements

Establish the mission, vision, and values statements Assess the current reality Formulate corporate, business, and functional strategies Execute the strategies Maintain strategic control

Select all that apply Corporate-level strategy does which of the following? Multiple select question. Focuses on the organization as a whole Involves senior executives in planning Does not deal with acquisitions or significant investments in plant and equipment Answers questions such as "what business are we in?" and "what products and services shall we offer?"

Focuses on the organization as a whole Answers questions such as "what business are we in?" and "what products and services shall we offer?" Involves senior executives in planning

What is an example of an organizational weakness based on a SWOT analysis? Multiple choice question. The depressed state of the national economy Inferior product quality Lack of competition Increased competition in the industry

Inferior product quality

Select all that apply According to Bryan Barry, which of the following help a manager keep a strategic plan on track? (Choose every correct answer.) Multiple select question. Keep moving Keep it simple Engage people Stay focused Mix it up Stay positive

Keep moving Keep it simple Engage people Stay focused

In order for a managerial team to develop an effective strategy, they first need to assess the conditions under which the organization is operating. This activity is important because in order to successfully formulate business-level strategy and be competitive, companies need to have an extensive understanding of their industries. Porter's Five Forces Model is one tool for accomplishing this task. The goal of this activity is to test your knowledge of Porter's Five Competitive Forces. Match each item to the force from Porter's Five Competitive Forces that it best describes. Bargaining Power of Buyers Bargaining Power of Suppliers Threat of Substitute Products or Services Rivalry Among Competitors Threat of New Entrants Match each of the options above to the items below. Apple introduced its Homepod to the home sound system market that had been previously dominated by Sonos. No answer Walmart demanded th

Match each of the options above to the items below. Apple introduced its Homepod to the home sound system market that had been previously dominated by Sonos. 5 Walmart demanded that all its vendors cut their prices by 15 percent. 2 If you don't like the price of something at your local store, you can probably find it online with two-day shipping at a lower price. 1 Consumers are drinking less diet soda in favor of things like flavored zero calorie water and fresh juices. 3 On Amazon, the average product's cost changes every ten minutes based on data the company collects including rivals' prices.1

VRIO VRIO is a tool for analyzing a firm's competitive potential. This tool asks four questions about value, rarity, imitability, and organization. This activity is important because the VRIO framework allows managers to determine whether a resource or capability is a source of competitive strategic potential for the organization. The goal of this activity is to test your knowledge of the VRIO framework. A firm is analyzing a resource to determine its competitive strategic potential. Read the statements about the resource and then match each item to the competitive situation of the VRIO framework that it best describes. Firm will have a temporary competitive advantage Firm will be equally competitive Firm will have a sustained competitive advantage Firm will be at a competitive disadvantage Match each of the options above to the items below. The firm's resource does not allow it to exploit an opportunity or

Match each of the options above to the items below. The firm's resource does not allow it to exploit an opportunity or neutralize a threat.4Choice 4 of 4 , Firm will be at a competitive disadvantageCorrect combobox unavailableCorrect The firm's resource is not controlled by just a few firms, in other words, several competing firms exist.2Choice 2 of 4 , Firm will be equally competitiveCorrect combobox unavailableCorrect The firm's resource is not particularly costly for other firms to imitate.1Choice 1 of 4 , Firm will have a temporary competitive advantageCorrect combobox unavailableCorrect The firm's resource is valuable, rare, and costly to imitate.3

Which of these situations provides an external opportunity that the company may exploit to gain competitive advantage? Multiple choice question. Kevin's insurance group lost market capitalization. Jack's food processing plant faces strict government scrutiny. Norm's engine manufacturing facility is outdated and needs new equipment. Monica's rare book company has weak competition.

Monica's rare book company has weak competition.

One way Chip's Coffee House retains staff is by offering two-weeks paid vacation and health insurance benefits for part-time employees. Which of Bossidy and Charan's core processes is this business focusing on? Multiple choice question. Productions Strategy People Operations

People

Select all that apply What are the core processes of business identified by Bossidy and Charan? (Choose every correct answer.) Multiple select question. People Finance Operations Competition Strategy

People Operations Strategy

What are functional strategies used to accomplish? Multiple choice question. Completing Porter's four competitive strategies Assessing a firm's competitiveness Putting strategic plans into effect Strengthening a firm's core competencies

Putting strategic plans into effect

In which step of the strategic-management process does an organization establish the mission and vision statements? Multiple choice question. Step One Step Five Step Three Step Four Step Two

Step One

elect all that apply Why do potential employers value the skill of strategic thinking in job candidates? Multiple select question. Strategic thinkers make for more informed employees. Strategic thinkers are focused on advancement opportunities. Strategic thinkers are globally-minded. Strategic thinkers are quick to recognize opportunities.

Strategic thinkers make for more informed employees. Strategic thinkers are globally-minded. Strategic thinkers are quick to recognize opportunities.

Select all that apply Why do potential employers value the skill of strategic thinking in job candidates? Multiple select question. Strategic thinkers are focused on advancement opportunities. Strategic thinkers make for more informed employees. Strategic thinkers are quick to recognize opportunities. Strategic thinkers are globally-minded.

Strategic thinkers make for more informed employees. Strategic thinkers are quick to recognize opportunities. Strategic thinkers are globally-minded.

According to Bossidy and Charan, execution is the central part of any company's strategy. True false question.TrueFalse

True

Strategic ______ involves monitoring the execution of strategy and taking corrective action when necessary. Multiple choice question. integration control supply differentiation

control

Precise work processes and high-ranking customer service are examples of organizational ______ in a SWOT analysis. Multiple choice question. threats opportunities weaknesses strengths

strengths

Within a SWOT analysis, the letter "S" represents a company's ______. Multiple choice question. sources strengths selection services

strengths

When a company is readily able to switch to another company in order to get the raw materials it needs to make products, Porter would say that the bargaining power of ______ goes down. Multiple choice question. competitors investors buyers suppliers

suppliers

When other companies cannot duplicate the value provided by a competitor, then the competitor has established a(n) ______ competitive advantage. Multiple choice question. sustainable VRIO ambiguous benchmark

sustainable

A business that wants to reach more customers and hires more employees to get this done is focusing on a ______ strategy. Multiple choice question. growth stability defensive sustainable

growth

Luxury Linens Inc. produces the highest thread-count sheets available anywhere and does so at a price that none of its competitors can duplicate. It can be said that Luxury Linens has a(n) ______. Multiple choice question. forecast analysis sustainable competitive advantage organizational weakness economy of scale

sustainable competitive advantage

In terms of a SWOT analysis, organizational ______ are environmental factors that hinder an organization from achieving a competitive advantage. Multiple choice question. weaknesses threats opportunities strengths

threats

Within a SWOT analysis, the letter "T" represents a company's ______. Multiple choice question. threats time trends territory

threats

Pacific Specialty Bikes store gets customized parts for its high-end models from a local manufacturer, Premium Supply. When the manufacturer announced a price increase, the bike store tried to switch to other local manufacturers but learned they that they wouldn't be able to meet delivery schedules. As a result, Pacific Bike chose to pay the higher prices from Premium Supply. Which of Porter's competitive forces does this demonstrate? Multiple choice question. Threats of new entrants Bargaining power of buyers Bargaining power of suppliers Threats of substitute products or services

Bargaining power of suppliers

Before introducing a new piece of software, Star Software Inc. conducts benchmark activities to assess how popular the product would be in the marketplace. Which stage of the strategic management process is being used in this situation? Multiple choice question. Maintain strategic control Implement the strategy Establish the vision Assess the current reality

Assess the current reality

Select all that apply What does the BCG matrix evaluate? Multiple select question. Cost of goods sold Economies of scale Business growth rates Market share

Business growth rates Market share

Select all that apply Which Porter's competitive strategies are appropriate when addressing a narrow market? (Choose every correct answer.) Multiple select question. Cost-focus Diversification Cost-leadership Focused-differentiation

Cost-focus Focused-differentiation

Select all that apply What are Porter's four competitive strategies? Multiple select question. Cost-focus Related diversification Vertical integration Focused-differentiation Cost-leadership Differentiation

Cost-focus Focused-differentiation Cost-leadership Differentiation

Johanna has been asked by the department manager to prepare a SWOT analysis on two of the company's products. In which step of the strategic management process would a company use a SWOT analysis? Multiple choice question. Maintain strategic control Current reality assessment Establish the mission Prepare values statement

Current reality assessment

Smartwater is a brand of bottled water that promotes health benefits and features a unique bottle design not found in competitor brands. Based on this, which of Porter's competitive strategies is the company using? Multiple choice question. Cost-focus Cost-leadership Differentiation Integration

Differentiation

Jordan plans to open a computer repair business this summer. As he plans, he writes down the long-term goals of the business so he can decide where he wants to go strategically. Which stage of the strategic management process is Jordan in? Multiple choice question. Establish the mission, vision, and values statements Execute the strategies Formulate corporate, business, and functional strategies Assess the current reality

Establish the mission, vision, and values statements

When considering SWOT analysis, what is an example of an organizational weakness? Multiple choice question. Strong financing Minimal competition Skilled workforce Obsolete technology

Obsolete technology

At first Rohan thought it was a good idea to offer a car repair pick-up service at his auto repair shop, but then he realized that most customers called Tow-It-Now Inc. and it would be difficult to match that company's service. Which part of a VRIO analysis helped Rohan evaluate this idea? Multiple choice question. Rarity Organization Imitability Value

Rarity

Select all that apply Which of the following represent competitive forces used in Porter's model for industry analysis? (Choose every correct answer.) Multiple select question. Rivalry among competitors Threat of substitute products or services Bargaining power of suppliers Threats of new entrants Training of new employees Failure of new entrants

Rivalry among competitors Threat of substitute products or services Bargaining power of suppliers Threats of new entrants

When Johnson & Johnson promoted its baby shampoo as a gentle cleanser suitable for adults, it did this without changing the formulation of the product. Which type of corporate strategy does this exemplify? Multiple choice question. Growth Innovative Defensive Stability

Stability

You own a small deli near campus and learn that the university is exploring whether it should open a Subway sandwich franchise in the student union. Which of Porter's competitive forces does this represent for you? Multiple choice question. Bargaining power of suppliers Rivalry among competitors Threat of new entrants Bargaining power of buyers

Threat of new entrants

Sasha has run a small diner near the train station for the past ten years. Six months ago, a chain restaurant serving gourmet burgers and sandwiches opened up near him and he has had to rethink his menu. He added some specialty sandwiches and free fries with every burger in order to retain his customers. Which of Porter's five competitive forces has affected Sasha's business? Multiple choice question. Threats of substitute services Threats of new entrants Bargaining power of buyers Bargaining power of suppliers

Threats of new entrants

Select all that apply What are the goals of attending industry conferences before or while working in a certain industry? Multiple select question. To gather intelligence on competitors To make industry contacts To collect more accomplishments for a resume To learn about the specific industry

To make industry contacts To learn about the specific industry

Companies pursuing a cost-leadership strategy keep costs/prices ______ those of competitors and target a ______ market. Multiple choice question. below; wide above; wide below; narrow above; narrow

below; wide

Juanita feels it is important for her taxi company to continually measure itself against its best competition. She keeps track of the number of rides per hour and turnaround times for all her drivers and compares it to that of other high-performing taxi companies in the area. Juanita is using the process of ______ to compare her company with others. Multiple choice question. benchmarking manufacturing diversification sustainability

benchmarking

The process by which a company compares its performance with that of other high-performing organizations is known as ______. Multiple choice question. forecasting competitive analysis offshoring benchmarking

benchmarking

The president, chief financial officer, and chief operating officer of Jensen Mfg. meet annually to discuss the direction of the company including what products they will continue to offer and what new products they will introduce. Which level of strategic management does this represent? Multiple choice question. corporate-level task-level functional-level business-level

corporate-level

Computer maker Dell tries to have the lowest prices for its computers in order to attract a large consumer group. In Porter's four competitive strategies, this would be an example of the ______ strategy. Multiple choice question. cost-leadership focused differentiation differentiation vertical integration

cost-leadership

Porter's five competitive forces form a model for ______ analysis. Multiple choice question. staff production industry cost

industry

To be successful, strategic planning requires a company to have a ______ orientation. Multiple choice question. diversity-focused forward-looking short-term long-term

long-term

Strategic positioning attempts to achieve sustainable competitive advantage by ______. Multiple choice question. changing key aspects of a company's identity preserving what is distinctive about a company creating a meaningful mission statement performing similar activities as those of rivals and in similar ways

preserving what is distinctive about a company

Startups in the Internet industry are often considered to be Multiple Choice cash cows. outliers. stars. dogs. question marks.

question mar

When conducting a VRIO analysis, one question that must be answered is, "Is the resource or capability currently controlled by only a few firms or no other firms?" This would determine the ______ associated with the resource. Multiple choice question. rarity imitability organization value

rarity

Refer to Figure 6.2. The "feedback loop" in the strategic-management process involves: Multiple choice question. formulating the corporate strategy. revising actions if necessary. understanding employee preference. implementing the strategy.

revising actions if necessary.

A(n) ______ strategy requires little or no change to a company's product or service. Multiple choice question. stability defensive growth innovative

stability

A(n) ________ is the most desired position within the BCG matrix. Multiple Choice performer outlier cash cow question mark star

star

The skills and capabilities that give an organization special competencies and competitive advantages in executing strategies in pursuit of its mission are called organizational ______. Multiple choice question. strengths opportunities threats weaknesses

strengths

According to Bossidy and Charan, the first core process of business is ______. Multiple choice question. people strategy planning operations

people

A SWOT analysis provides organizational strategists with key information and a realistic assessment and understanding of both the internal and external environments. This activity is important because A SWOT analysis is a useful tool in gathering information about the competitive environment to establish a grand strategy. The goal of this activity is to challenge your knowledge of SWOT analysis. Select the most appropriate area of the SWOT analysis for each item. 1. The R&D program at the company produces world-class products. (Click to select) 2. Our product is targeted to young professionals under 35 years of age. That group is growing. (Click to select) 3. The equipment the company owns is last generation and does not have the latest technology. (Click to select) 4. There have been several up and coming companies that are beginning to enter our market space. (Click to select) 5. Word is that a new hi

1. The R&D program at the company produces world-class products. Strengths Correct 2. Our product is targeted to young professionals under 35 years of age. That group is growing. Opportunities Correct 3. The equipment the company owns is last generation and does not have the latest technology. Weaknesses Correct 4. There have been several up and coming companies that are beginning to enter our market space. Threats Correct 5. Word is that a new highway is being built in the next couple of years, making it easier to transport our products from the factory. Opportunities Correct 6. The employees who work for us are highly skilled and leaders in their field. Strengths Correct 7. Management does not provide a big budget to support the world-class staff that work for the company. Weaknesses Correct 8. The company uses a fair amount of short-term debt financed through the bank. Economic projections indicate that interest rates may rise in the future and credit will be more difficult to obtain. Threats

Bethany wants to buy a pair of designer boots. To find the best price, she searches the Internet and compares prices among the eight sites that sell the boots. Which of Porter's five competitive forces is demonstrated in this scenario? Multiple choice question. Bargaining power of buyers Bargaining power of suppliers Rivalry among competitors Threats of new entrants

Bargaining power of buyers

Which of Porter's four competitive strategies is involved when a company offers products or services that are of unique or superior value compared to those of competitors and that target a wide market? Multiple choice question. Cost-focus strategy Cost leadership strategy Diversification strategy Differentiation strategy

Differentiation strategy

It is common practice today for most small business owners to engage in strategic planning. True false question.TrueFalse

False Reason: Many small business owners do not engage in strategic planning.

Of the three core processes of business identified by Bossidy and Charan, which do they believe is the most important? Multiple choice question. Strategy Operations Competition Finance People

People

What does business growth rate refer to, as used in the BCG matrix? Multiple choice question. The rate of hiring within an industry The speed of industry growth The growth of a firm's competition A firm's forecasted sales

The speed of industry growth

Carlos is doing a VRIO analysis for a product his company is thinking about producing. The first question he asks is, "Does this new capability allow us to minimize the threat from the main competitor gaining more market share?" He decides the answer to this question is "yes." Which aspect of the VRIO analysis does this question answer? Multiple choice question. Organization Value Imitability Rarity

Value

Select all that apply In addition to value, what characteristics are being addressed in a VRIO analysis? (Choose every correct answer.) Multiple select question. Rarity Imitability Replacement Intent Obsolescence Organization

Value Rarity Imitability Organization

Why do many executives prefer visioning to execution? Multiple choice question. Visioning is less expensive than execution. Visioning involves a greater attention to detail than execution. Visioning creates more jobs than execution. Visioning is more exciting than execution.

Visioning is more exciting than execution.

Strategic thinkers should have a knowledge base shaped like the letter "T," where the top of the "T" represents breadth of knowledge and the stem of the "T" represents ______. Multiple choice question. depth of expertise depth of emotional intelligence time spent working on a degree years on the job

depth of expertise

The strategy of moving into new lines of business is called ______. Multiple choice question. diversification fabrication accommodation arbitration

diversification

The least desired spot in the BCG matrix is that of a Multiple Choice insecurity. cash cow. dog. star. question mark.

dog.

Currently, the companies Kodak and Google are examples of _____ and _____ positions, respectively. Multiple Choice dog; cash cow star; dog cash cow; cash cow dog; star star; star

dog; star

Aligning people with goals, achieving promised results, and integrating strategy with reality are all part of the ______ process. Multiple choice question. execution differentiation operations diversification

execution

When corporate departments such as marketing, human resources, and information technology implement plans of action that support higher-level strategies, they are following a(n) ______ strategy. Multiple choice question. executive comprehensive foundational functional

functional

A grand strategy that involves expansion of things like sales revenues, market share, or number of employees is known as a ______ strategy. Multiple choice question. stability growth defensive sustainable

growth

A system of shared beliefs and values that needs to be aligned with the goal of producing efficient, quality work is called ______ culture. Multiple choice question. organizational executive competitive professional

organizational

Michael Porter defined ______ as an attempt to achieve sustainable competitive advantage by preserving what is distinct about a company. Multiple choice question. economy of scale domestic rivalry strategic positioning cost-leadership

strategic positioning

The ABC car company has a superior reputation within the industry and among car buyers. When applying SWOT analysis, this company's reputation is an example of a(n) ______. Multiple choice question. strength weakness threat opportunity

strength

In the large city where Cassandra lives, many people are asking for her restaurant to deliver food to their offices. Her restaurant has never delivered food before, but since so many people have requested this service Cassandra decides it is a good idea to do it. In a VRIO analysis, Cassandra has determined the ______ of this capability. Multiple choice question. value imitability organization rarity

value

Peterson Electric Inc. has outdated manufacturing facilities. In a SWOT analysis, this would be an example of an organizational ______ of the company. Multiple choice question. weakness strength opportunity threat

weakness

What strategy is American Tile Corp. using when it acquires a company that makes industrial cleaning products that American Tile does not currently offer? Multiple choice question. Fabrication Diversification Isolationism Arbitration

Diversification

When would a company use a VRIO analysis? Multiple choice question. When determining manufacturing work schedules When deciding whether or not a new product might work in the marketplace When reorganizing staff When analyzing current market share among competing brands

When deciding whether or not a new product might work in the marketplace