Chapter 6 and 7 Systems and Internet Marketing Test Questions
Which of the following are touchpoints in CRM?
Buying a product from a company Following a social media account operated by a company Seeing a banner ad through an ad network
The Nike iD program is an example of which of the following marketing techniques?
Customer co-production
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
Engagement
Which of the following allows Facebook to track user behavior on other sites?
Like Button
Which of the following is another term for amplification?
Reach
Which of the following is not true about search engine advertising?
Search engine advertising is the slowest growing type of online advertising.
Which of the following is a history of your actions on Facebook?
Timeline
Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
Universal Standards
Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
Viral Marketing
CTR
click through rate
CPC
cost per click
Which of the following online advertising formats attracted the least amount of spending in 2018?
Which of the following is the most popular use for mobile devices?
entertainment
The average cost per click (CPC) in Google Adwords on the display network was $1.79
false
customer co-production
in the Web environment, takes customization one step further by allowing the customer to interactively create the product
CRM (Customer Relationship Management)
involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability
Purchasing an online ad on a CPA basis means that the advertiser:
pays only for those users who perform a specific action, such as registering, purchasing, etc.
All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except:
targeted banner ads
viral marketing
the digital version of word-of-mouth marketing: videos, ads, and other marketing content that is so infectious that customers will seek it out or pass it along to friends
The average click through rate (CTR) for Google AdWords is around what percentage for searches?
3
VTR measures the ________ response rate to an ad?
30-day
