CHAPTER 6 -Quiz

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

User​ status, usage​ rate, and loyalty status are examples of which type of segmentation​ variable?

Behavioral segmentation

Through its mobile Whopper Detour​ promotion, Burger King offered discounted Whoppers to people close to a competing​ McDonald's restaurant. This is an example of which of the​ following?

Hyperlocal social marketing

Which value proposition offers not only higher​ quality, but also confers prestige upon the​ buyer?

More for more

If competitors cannot easily copy the benefit a company chooses to​ promote, that benefit is said to be​ _________.

preemptive

H2Coast, an automobile​ manufacturer, produces​ fuel-efficient hybrid vehicles that are targeted toward​ high-end exotic-vehicle collectors with ample leisure time. H2Coast most likely segments the consumer market based on​ ________ variables.

psychographic

Which type of​ market-coverage strategy involves targeting several market segments and designing separate offers for​ each?

Differentiated marketing

In 2015 Target eliminated its​ "pink" and​ "blue" aisles, and it now sells lines such as a collection of​ back-to-school clothing,​ accessories, backpacks, and bedding that appeals to both boys and girls. This is an example of which type of​ marketing?

Gender-neutral

Amazon is now promising​ same-day pick-up of goods as well as local secure​ pick-up points. What point of differentiation is​ this?

Services differentiation

The type of segmentation that forms segments of consumers who have similar needs and buying behaviors even though they are located in different countries is known as​ _________.

intermarket segmentation

Dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies is known as​ __________.

market segmenting

When a company engages in​ ________marketing it ignores market segment differences and targets the whole market with one offer.

mass

The type of segment characteristic in which the​ size, purchasing​ power, and profiles of the segments can be quantified is known as​ __________.

measurable

Firms that manufacture seasonal products target their consumers primarily through​ ________ segmentation.

occasion


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