Chapter 6 test

A straight rebuy

Sigma Inc, A software firm based in california, redorderd 50 printers from the designated provider without any modifications. This is an example of __________________

Inelastic

The Pure Drug Company produces insulin, a product with a very stable demand. Even though the price changed several times in the past two years, the demand for Pure Drug's insulin remained relatively unaffected. In this instance, the demand for insulin is representative of __________ Demand

Business buying process

The decision process by which business buyers determine which products ad services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands is known as______________

supplier development

The owners of a manufacturing firm in Ohio have developed a core network of suppliers to ensure an uninterrupted supply of products. This is an example of____________

Inelastic

A university enrolled 200 graduate students in the fall of 2011. However, the enrollment rate was only slightly affected following a 12% hike in tuition the following fall. This illustrates ____________ demand

What are the major influences on buyers

A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?

Buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others.

Business buyer behavior refers to the ________________

derived

Business demand that ultimately comes from the demand for consumer goods is known as ________ demand

Both involve people who assume buying roles and make purchase decisions to satisfy needs

Business markets are similar to consumer markets in that___________

derived

Demand for outboard motors depends on consumers purchasing fishing boats. this is an example of__________ demand

A straight rebuy situation

Gina Parker owns an ad agency in Baton Rouge. She regularly purchases cleaning supplies for her custodial staff, using the same vendor and ordering relatively consistent amounts of the same products on each purchase. This is an example of__________

Derived

Green bees, a popular AMerican heavy metal band, will perform in berlin during Christmas. There is a high demand for concert tickets among fans worldwide who are looking forward to the much- awaited performance. In this instance, the high demand for tickets for the green bees concert is representative of ____________ demand

Modified rebuy

In a _________ situation, the buyer wants to revise product specification, prices, terms, or suppliers.

Modified Rebuy

In a _____________ situation, the "In" suppliers may become nervous and feel pressured to put their best foot forward to protect an account and the "ot" suppliers may see the present situation as an opportunity to make a better offer and gain new business.

The " in" suppliers try to maintain product and service quality to keep the business

In a straight rebuy, _____________

The total demand for products is not much affected by short-term price changes

In business markets with inelastic demand___________

Straight rebuy

In which of the following would the buyer reorder a product without any modifications?

derived

Jeremy, a handbag manufacturer in lower manhattan, procures a large stock of leather in anticipation of brisk sales of handbags during december. This is an example of ___________ demand

Sue shops for her family's groceries at the local whole foods store.

Which of the following is NOT part of the business market?

A straight rebuy is handled on a routine basis by the purchase department.

Which of the following is most likely true about a straight rebuy?

Business purchases involve more professional purchasing effort than consumer purchases.

Which of the following is true about business purchases?

Supplier development

___________ involves systematically developing networks of supplier-partners to ensure a dependable supply of products and materials for use in making products or reselling them to others.

Far fewer but far larger buyers

the business market normally deals with_________ than the consumer marketer does.