chapter 6 - the self

________ refers to the possession of both masculine and feminine traits.

Androgyny

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

a large gap between their real and ideal selves

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

actual self

Which of the following is a level of a people extended self?

all of the above

Anna Jones thinks she should lose some weight even though she is skinny. Anna is concerned about her ________.

body image

________ refers to a consumer's subjective evaluation of his or her physical self.

body image

Rudi Gonzalez sees himself as being handsome rather than intellectual. Which of the following self-concept dimensions best applies to Rudi's view of himself?

content

Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self.

extended

Many of the props and settings consumers use to define their social roles become part of themselves. For example, one of Mary Bennett's last requests was that when she died, she wanted to be buried in her favorite dress. This situation illustrates ________.

extended self

Understanding our social roles are part of our ________.

extended self

Fred Johnson lives, eats, and breathes pro football. His favorite team is the Dallas Cowboys. His home looks like a Dallas Cowboy's museum. Which level of the extended self would most likely apply to Fred's situation?

group level

A(n) ________ is a particular model, or exemplar, or appearance.

ideal of beauty

The preference in a culture for a particular model of beauty (or exemplar) is called a(n) ________.

ideal of beauty

A person's conception of how he/she would like to be is called ________.

ideal self

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.

ideal self

Jim Smith thinks he should be more outgoing. He is looking at his ________.

ideal self

Personal objects, places, and things allow people to feel that they are rooted on their larger social environments. The home can be symbolic for the extended self. Which of the following categories or levels of the extended self would be the home most likely be associated with ________.

individual level

A person's physical appearance is large part of his or her ________.

self-concept

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.

self-concept

If Volkswagen owners see themselves as being more economical and conservative than do owners of the Buick Regal, ________ is probably at work.

self-image

According to the sociological tradition of ________, relationships with other people play a large part in forming the self.

symbolic interactionism

Pamela Ortiz rarely makes eye contact with others in social settings. Though by many standards she is physically attractive, she perceives that others find her plain and uninteresting. By not making eye contact, she is somewhat creating a self-fulfilling prophecy with respect to males in her social circle. This situation matches occurrences in which of the following "self" situations?

the looking-glass self

The ideal self is a person's conception of how she ________.

would like to be