Chapter 7
Priming refers to
process of preparing the public to bring specific criteria to mind when evaluating a politician or issue
If a radio station aired a personal attack against a candidate but refused to allow the same candidate the opportunity to respond to that attack on its station, the station would be in violation of the ________. *
right of rebuttal
What has helped accelerate the trend toward less variety in national news in the past decade? *
the corporate consolidation of news media into a small number of conglomerates
Despite its widespread availability, ________ typically provide(s) the least depth of news coverage. *
Television
In the United States today, the government *
does not own but regulates the content and ownership of broadcast media.
The fact that journalists referred to the Obama administration's health care initiative as "reform" instead of as "health care rationing" is an example of ________. *
framing
In the American media, there has been a recent trend toward *
homogenization of national news, as conglomerates have come to own a larger percentage of media outlets.
The press release was created
in the early twentieth century by a public relations firm working for a railroad.
Large media conglomerates own approximately ________ percent of daily newspapers. *
75
Daily Internet users who participate in society and politics through online activities are called ________. *
Digital Citizen
The Fairness Doctrine required that *
broadcasters who aired controversial issues provide time for opposing viewpoints.
The most important selection bias in news is the ________. *
audience appeal of a story
During the last decade, the number of newspaper journalists working in the United States has ________. *
decreased by 40 percent.
A majority of newspaper reporters identify themselves as ________. *
liberal
Which of the following requires a Federal Communications Commission (FCC) license in order to legally broadcast in the United States? *
over-the-air television stations
