Chapter 7: Landing Page Optimization

Having to scroll down

"Upper fold" is the portion of the website that can be seen without?

Multi-Product Landing Page

If you advertise on a keyword such as discounted android tablets, which type of landing page would be best for this ad?

Product Search

In a Multi-Product Landing Page, include a ___________ ___________ feature to ensure visitors can find the product they had in mind when they clicked the ad.

Margin

In a Multi-Product Landing Page, you want to prioritize the order of products so that the best sellers and the products with the best ________ show first.

Landing Page

Red buttons, a long form the user must fill out with multiple required fields and multiple images of a product are all elements of a?

Subscription Fees and Ad Revenue

What are two ways Subscription Landing Pages earn money through?

Conversion Rate Optimization

What does CRO stand for?

User Experience

What does UX stand for?

Phone Number

What should go in the upper-fold of a lead generation landing page?

Links, images, and info about other products

What should not be included in a single product landing page?

Long Copy Landing Pages

The landing page type is known as the infomercial of the internet. Work well for high-priced items, health and fitness products, and highly-competitive industries.

True

True or False? Landing pages should NOT include unnecessary distractions?

False

True or False? Landing pages should have navigation?

Upper Fold

Another term for Above the Fold is?

Trust Symbol

Any symbol, icon, image or small statement communicating to the user that the site is legitimate.

Colors, Buttons, Images, Trust Symbols, Forms and Phone Numbers

Elements of a Landing Page include:

Single Product Landing Page

Key elements to this landing page are product image, UVP, CTA, how to proceed, familiar color scheme & logo, and all of the above should be in the upper-fold.

Elements that do not directly impact the visitors' decision to reach the goal you have in mind

Landing pages should not include?

Call in or fill out an email.

Lead Generation Landing Pages want visitors to either ?

Streamline the payment process

Lowering the shopping cart abandonment rate is a reliable way to improve conversion rates. What is most likely to decrease shopping cart abandonment?

Subscribe

Media sites use pop-up windows asking visitors to?

Lead-Generation Landing Page

Showing a phone number prominently in the upper fold, typically with a CTA, and it many also provide a contact form with an additional CTA are elements of what kind of Landing Page?

Repeat Traffic

Subscription Landing Pages earn money through free subscriptions that drive ________ _________ that help generate ad revenue.

Increases

Subscription Landing Pages makes more money as traffic ?

Long Copy Landing Pages

The best practices for this type of landing page includes main CTA in the upper-fold, repetition of the CTA as the user scrolls down, engaging content, varying content, common design theme throughout the website and professionally developed content.

Information Overload

The key for Multi-Product Landing Pages is to find the best way to display multiple products without giving the visitor ?

Increase the number of required form fields

When trying to increase the number of form fills received on a lead-generation landing page, what is NOT a best practice?