chapter 8

Identify a value relevant to pricing ethics.

Equal opportunity

Various primary social values can be jeopardized by some marketing practices. Identify the values from the ones given below. (Select those that apply.) Multiple select question. Fairness Sharing Safety Justice Health

Fairness Safety Justice Health

Identify the true statements on strict product liability. (Check all that apply.) Multiple select question. It focuses on the benefit of producers rather than that of consumers. It does not focus on the injury caused by a product on its consumer. It does not focus on the actions of the people involved. It focuses on the performance of the product.

It does not focus on the actions of the people involved. It focuses on the performance of the product.

Identify a correct statement on contract law in the context of understanding ethical duties.

It suggests that the only duties that a person owes are those that have been explicitly promised to another party.

Which of the following statements are true of the caveat emptor approach? (Check all that apply.) Multiple select question. It assumes that every purchase does not have to involve the informed consent of the buyer. It understands marketing on a simple model of a contractual exchange between a buyer and seller. It is ethically controversial exactly because it holds a business accountable for paying damages in cases where it was not at fault. It suggests that business has only the responsibility to uphold its end of the bargain by providing a good or service at an agreed-upon price.

It understands marketing on a simple model of a contractual exchange between a buyer and seller. It suggests that business has only the responsibility to uphold its end of the bargain by providing a good or service at an agreed-upon price.

According to prima facie assessment, the _____ in ethics would see a freely agreed exchange between two parties as upholding respect for individuals by treating them as autonomous agents capable of pursuing their own ends.

Kantian tradition

Identify a disadvantage of marketing situations that is similar to the medical industry.

Outright deception and fraud

True or false: Every purchase results in actual benefit for consumers.

Reason: This is false. There are many purchases that do not result in actual benefit for consumers.

Which of the following is true in the instances when marketing practices either deny consumers full information or rely on the fact that these consumers lack relevant information or understanding?

Serious ethical questions should be raised.

In the context of marketing safety and pricing, a standard of thoughtful, reflective, and judicious decision making will be assumed by _____.

a reasonable person

According to prima facie assessment, the utilitarian tradition in ethics would take the free agreement for exchange between two parties as _____.

an evidence that each is better off than they were prior to the exchange

When the conditions of voluntary and informed agreement with no deception or fraud are violated, _____.

autonomy is not respected and mutual benefit is not attained

A preschool student was hit by a car. The accident occurred while the car driver was reaching to dial a cell phone, taking his eyes off the road. In this case, the car driver _____.

can be held liable for acting irresponsibly

Many marketing techniques used to promote consumer behavior, such as impulse buying, _____.

cannot be justified by appeal to satisfying consumer interests

The _____ approach understands marketing on a simple model of a contractual exchange between a buyer and a seller.

caveat emptor

Negligence provides an avenue for _____.

consumers to hold producers responsible for their products

The example that a person owes certain duties to the bank from where they have taken loans shows ethical duties involved in the _____.

contract law

A(n) _____ is a cost or price that both parties to an exchange agree upon.

fair price

A great deal of attention in the medical ethics literature, which shows that patients are at a distinct informational disadvantage in situations dealing with health care professionals, is given to _____.

informed consent

A sense of being responsible that means something closer to "taking care of" involves _____.

neither cause nor liability

If neither a producer nor a consumer acts negligently, according to strict product liability, the responsibility of the harm caused is assigned to the _____.

producer

In the context of marketing safety and pricing, the standard of a "reasonable" person will be more appropriate when applied to _____ than to consumers.

producers

The average person standard when applied to _____ sets the bar too low because we can expect more from them than average and ordinary vigilance.

producers

Many businesses recognize that an uninformed consumer can be an easy target for _____.

quick profits

When the average person standard is applied to consumers, it _____.

risks exempting many consumers from taking responsibility for their own acts

Negligence is a concept from _____.

tort law

A society's concern to maintain law and order overrides the freedom of drug dealers to pursue mutually agreeable ends is an example which shows that _____.

values may hinder the freedom of individuals to contract for mutually beneficial purposes

A set of factors that must be considered in any ethical analysis of marketing is _____.

values other than those served by the exchange itself