Chapter 8 Quiz
Which of the following would be considered a digital tool?
Google Analytics
Which of the following is true concerning the planning-performance relationship?
At least four years of formal planning is required before it begins to affect performance.
Which of the following would be the best example of a well-written goal?
Cut costs by 10% during the next 12 months.
Which of the following describes the management function of planning?
Defining the organization's goals, establishing strategies for achieving those goals, and developing plans to integrate and coordinate work activities
A ________ plan sets forth general guidelines, whereas a ________ plan is clearly defined and leaves no room for interpretation.
Directional ;Specific
The commitment concept relates to the ________ of plans.
Time Frame
All of the following would be important elements of management by objectives (MBO) EXCEPT the ________.
autonomous establishment of specific objectives by department members
When Walmart gathers information about what Target is doing so as to be more proactive, Walmart is engaged in ________.
competitor intelligence
The traditional approach to planning ________.
often uses a formal planning departments to help write plans with top management
_______ goals are those that an organization actually pursues.
real
Kendra is a marketing manager in an electronics firm. As such, she is responsible for development of the firm's marketing plan, which is a type of ________ plan.
Operational Plan
_______ are documents that outline how objectives will be met; _______ are desired outcomes or targets.
Plans;Goals
Which of the following is the first step a manager should take during the goal-setting process?
Reviewing the organization's mission or purpose
Alexis has developed an advertising campaign for a new toy her company is introducing in the fall, and the campaign will run through the Christmas holidays. This would be an example of a ________ plan.
Single-Use Plan
The nondiscrimination policy of a university is an example of which type of plan?
Standing Plan
A(n) ________ plan is designed to be used when the same situation occurs repeatedly, whereas a ________ plan is intended to meet the needs of a unique situation.
Standing;Single-use
In which step of the MBO (management by objectives) process are major organizational objectives allocated among divisional and departmental units?
Step 2
Nelco Company has developed a long-range plan that charts a direction and sets goals for the company's future growth. What type of plan has Nelco developed?
Strategic
What time frame does a short-term plan cover?
One year or less
Some plans apply to the entire organization, whereas other plans encompass only a functional area. This illustrates how plans differ in terms of their ________.
Breadth
In terms of the planning process, the targets or ends that managers intend to pursue are known as ________.
Goals
Which of the following statements is true concerning planning in dynamic environments?
In an uncertain environment, managers should develop plans that are specific, but flexible
A(n) _______ is a broad statement of an organization's purpose that provides an overall guide to what its members think is important.
Mission
Which of the following are likely to be most directly involved with strategic planning?
Top Executives
After meeting with the general manager of a large automotive dealership and being apprised of the dealership's goals for growth and revenue during the coming fiscal year, Jon, the sales manager, establishes the overall sales goals for the organization, including sales quotas for each of his salespeople. This is an example of ________.
Traditional goal setting
