Chapter 8

Vladimir Zworykin

A Russian immigrant living near Pittsburgh developed the iconoscope tube, the first practical tv camera tube

Philo Farnsworth

An Idaho schoolboy, moved to San Francisco, where he demonstrated his television system in 1927

Spot commercial sales

As a result of the quiz show scandal, the networks changed the way they accepted sponsors' money, changing from single sponsorship for most programs to...

John Logie Baird

British inventor, was sending moving images across the Atlantic using a mechanical disc in the 1920s

Zipping

Fast forwarding through commercials

Creation of the Syndication industry

Lucille Ball's insistence that she, rather than CBS, own the rights to her television program set the stage not only for reruns but also for:

Time-Shifting

Recording a program to watch at a time later than it was broadcasted

NBC

The first public demonstration of television, in the form of regularly scheduled two-hour broadcasts, was presented by _____________ at the 1939 World's Fair

Nipkow disc

The first workable device for generating electrical signals suitable for the transmission of a visual bore its inventor's name.

Nielsen

The primary collector and reporter of television ratings is a company known as..

HBO

What made a big change in tv in 1975?