Chapter 9 BC
Which of the following statements about information on the Internet is not accurate?
Web-based sources get more oversight, making them more credible..
Users should be especially careful to evaluate the information on ____ for accuracy, fairness, and coverage.
advocacy websites and personal home pages
To avoid the possibility of biasing responses to your questionnaire, you should
arrange alternatives alphabetically or in another logical order.
The purpose of pilot-testing your questionnaire on a small sample is to
be sure that all questions function as intended.
Before a writer collects data, they must
define the report purpose
The major drawback of a pie chart is its
difficulty in distinguishing more than about six categories.
What term applies to categories of question alternatives that cover all possible responses?
exhaustive
Which of the following is not a source of secondary data
interviews concerning the problem at hand
When constructing charts for a business report, you should
keep charts simple enough to convey meaning immediately.
The questionnaire has an advantage over other methods of collecting primary data because
no interviewer is present to possibly bias the results
You should evaluate the objectivity of Internet resources because:
not all site sponsors have the same motivation in presenting information.
When asking respondents about their income, you should
offer broad categories of alternatives, such as "Less than $20,000" and "30,000 to $40,000."
When you simplify a table for your report, you should do all of the following except
readjust every number in the table unless the total is 100%.
When you synthesize the data, you
study all the facts you've gathered separately and in combination to see how they fit with other findings.
Which of the following do you not have to consider when evaluating the quality of Internet resources?
the number of links to related newsgroups and listservs
The percent column in a table shows
the percentage of each response, based on the total number of respondents, including those who left the question blan
You should not use secondary data if
the researcher had a vested interest in the study's outcome.
All of the following are reasons to use visual aids in business reports except
to convert raw data into meaningful facts
If you provide exact figures in your report's charts and tables, you can ____ to avoid overwhelming the reader with too much data too quickly
use less precise language in your narrative
If you provide exact figures in your report's charts and tables, you can ____ to avoid overwhelming the reader with too much data too quickly.
use less precise language in your narrative
All of the following guidelines are appropriate for designing a bar chart except
use three-dimensional bars to highlight important information.
A business report must be
well-supported
Cross-tabulation is recommended when
you suspect you will find sizable differences between the responses of respondent subgroups.
Which of the following statements about reports is not correct?
As long as all the information is included, a disorganized report will not prevent the reader from locating needed data.
Which of the following statements is an accurate guideline for constructing questionnaires?
Avoid multifaceted questions
What is one way you can determine the authority of an Internet resource?
Check for the name of the copyright holder.
To get valid and reliable data from your audience, your language must be
Clear & Concise
Which of the following is NOT a category to use when evaluating the credibility of a web source?
Design
Which of the following is not a guideline for interpreting data?
Eliminate unexpected findings and cross-tabulate data that raises questions
Well-designed charts and graphs can
Emphasize certain data
To help audiences understand large amounts of information, which visuals are the most suitable?
Infographics
A line chart would be appropriate to show
Major fluctuations in population over the past 50 years
Which of the following is an example of unpublished secondary data?
Medical records
What term applies to categories of question alternatives that are independent of each other?
Mutually Exclusive
A cover letter or email that accompanies a questionnaire should be written as a(n) ____ message.
Persuasive
Which of the following is not a good guideline for designing a table?
Place footnotes for table data at the bottom of the page, not at the bottom of the table body.
The most frequently used method of collecting data for business research is the
Questionnaire
When you rely on primary data, you have more control over all of the following except
Relevance
Which of the following do not generally yield primary data?
Reports
Of the following statements about pie charts, which one is accurate?
Start slicing pie charts at the 12 o'clock position and move clockwise in logical order.
Which statement about primary and secondary data collection is correct?
Studying secondary data can provide the researcher with sources for additional information.
Which statement correctly describes the use of tables in reports?
Tables can present numbers more efficiently than text.
When evaluating a source for credibility, search for
The authors' biography (degrees earned, years of experience/research in their field of study, published books, journals, articles about your topic)
Mail questionnaires should not be used in which circumstances?
The researcher has one week to collect and analyze all data.
All of the following are reasons to use visual aids in business reports except:
To convert raw data into meaningful facts