chapter 9 commerce

Which of the following is not an example of a virtual merchant? A) Overstock B) Wayfair C) Rue La La D) Dell

D) Dell

All of the following have launched trials of Buy buttons except: A) Facebook. B) Pinterest. C) Twitter. D) Tumblr.

D) Tumblr.

Which of the following has the second-highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct

a

manufacturer direct

either single or multi channel manufacturers who sell to consumers directly online without the intervention of retailers

Which of the following is not one of the seven major segments of the retail industry? A) electronics and computers B) specialty stores C) gasoline and fuel D) food and beverage

A) electronics and computer

Which of the following is not one of the central challenges facing the online retail industry? A) lack of physical store presence B) consumer concerns about the privacy of personal information C) inconvenience in returning goods D) delivery delays

A) lack of physical store presence

manufacturer direct example

Apple, Dell, Sony

All of the following statements about the MOTO sector are true except: A) compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms. B) the MOTO sector is also referred to as the specialty store sector. C) MOTO was the last technological revolution that preceded e-commerce. D) distribution of catalogs is one of MOTO retailers' biggest expenses.

B) the MOTO sector is also referred to as the specialty store sector.

Which of the following has the highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct

B) virtual merchants

All of the following are challenges for catalog merchants except: A) high costs of printing and mailing. B) building a credible Web site. C) the need to bring staff in or manage new technology. D) building sophisticated order entry and fulfillment systems.

D) building sophisticated order entry and fulfillment systems.

What is the current state of online retailing?

Smallest segment of retail industry, growing at a faster rate, 90% of all online retail sales are generated by retailers, around 75% of internet users bought online in 2014.

omni-channel example

Walmart and macys

virtual merchant example

amazon etsy highest % of sales

omni channel

bricks and clicks IntegratingWeb operations with traditional physical store operations. Leverage value of physical store Types of integration, e.g. online order, in-store pickup

catalog

established companies that have national offline catalog operations their largest retail channel but also has online capabilities too

catalog example

ll bean lands end

virtual merchants

single channel firm that makes all of their revenues from online sales. -They must build a business and brand name from scratch quickly

The MOTO sector of the retail industry is most similar to the ________ sector. A) specialty stores B) general merchandise C) online retail sales D) consumer durables

C) online retail sales