Chapter 9 HW
Which of the following expresses the primary reason why Canadian anti-spam law is stricter than its U.S. counterpart?
Canadian anti-spam law requires either implied or express consent from the recipient.
Which internet marketing tool would be best suited to viral marketing?
Email Marketing Service Providers provide no real benefit to marketers.
F
Email marketing can be carried out on an as-needed basis.
F
Personalization means stating the name of the person sending the email.
F
Which choice below best represents why direct email marketing is superior to direct mail?
Faster, higher response rate, cheaper
Which of the following is a good tip for a successful email marketing campaign?
Make use of the subject line to increase response rate
Identify three of the activities best suited to email marketing.
Market research, newsletters, alerts and reminders
Guidelines for a good promotional email include:
Preheaders reinstating and reinforcing the offer.
Opt-out implies passive agreement on the part of an Internet user to allow marketers to contact the user for promotional purposes.
T
The requirements of the CAN-SPAM law differentiate between acquiring new customers and communicating with existing ones.
T
The following are elements of successful email promotional email except:
brand management.
The number of people who took action on the email divided by the number of emails is called the:
click-through rate
Acceptable email marketing practices under the CAN-SPAM law include:
correct identification of the sender in the header.
Abdul downloads the hottest new mobile game, Crash of Clans 106. When he installs the game, he checks a box to indicate that he would like to receive promotional emails from the game's developers. Later that day, he receives an email in which he has to click another link to verify his willingness to receive further emails. This process is an example of:
double opt-in
A true statement about spam on the Internet is:
email usage is predicted to decline as a result of spam.
Steps in developing an email campaign include:
measuring the results of the campaign
The term for a delivered email mail that is actually opened is the following:
open rate
Following good email marketing principles, a company gathered ________ (Q10) to send future emails about its products and asked customers to ________ (Q11) to receive promotional mailings via email.
opt-in
The term used to describe the expressed willingness of consumers to receive further promotional material from the marketer is:
opt-in
The minimal acceptable standard for permission marketing is:
opt-out
Following good email marketing principles, a company gathered ________ (Q10) to send future emails about its products and asked customers to ________ (Q11) to receive promotional mailings via email.
permission
The CAN-SPAM act requires applicable emails to have the following:
physical address, valid reply-to email, unsubscribe provision
The Golden Rs of email marketing include:
relevance
Which of the following is considered a best practice in email marketing?
relevant messages
