Chapter 9 - Questions

Which of the following customer relationship management applications provides analysis of customer data? -Analytical CRM -Executioal CRM -Operational CRM -Intelligent CRM

-Analytical CRM

Which of the following provides a suite of integrated software modules for finance and accounting, human resources, manufacturing and production, and sales and marketing that allows data to be used by multiple functions and business processes? -Groupware -Enterprise Knowledge Management System -ERP systems -Process management software

-ERP Systems

With new flows of information made possible by web-based tools, supply chain management can more easily follow a push-based model. -True -False

-False

________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation. -Web-based -Operational -Analytical -Sales force

-Operational

What are three major enterprise applications? -Supply Chain Management System -Customer Relationship Management -Material Resource Planning System -Business Process Reengineering System -Enterprise Resource Planning System

-Supply Chain Management System -Customer Relationship Management -Enterprise Resource Planning System

The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain. -True -False

-True

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy. -push-pull -safety-stock -just-in-time -bullwhip

-just-in-time

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems. -planning; execution -demand; continual -upstream; downstream -external; internal

-planning; execution

A supply chain driven by actual customer orders or purchases follows a ________ model. -pull-based -replenishment-driven -push-based -continuous delivery

-pull-based

Enterprise systems include analytical tools. -True -False

True

Which of the following refers to a company's suppliers, supplier's suppliers, and the processes for managing relationships with them? -External supply chain -Upstream portion of the supply chain -Downstream portion of the supply chain -Value web -Supplier's internal supply chain

Upstream portion of the supply chain

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n): -value chain. -supply chain. -distribution channel. -enterprise system.

supply chain