Chp 1-Digital marketing

Sir Tim-Berners Lee widely known as the inventor of the web did so in what year?

1989

If a digital marketing strategy is focusing on shifting its approach to reaching consumers, it is involved in which of the 7A's?

Adapt/adjust

If a digital marketing strategy is focusing on bringing more meaningful experiences to consumers, it is involved in which of the 7A's?

Add

If a digital marketing strategy is focusing on bringing needed additional information at a key stage to consumers, it is involved in which of the 7A's?

Advance

Blogs, webcasts, and forums are platforms for what kind of marketing?

Community

Which of the following terms is defined as the confidence a digital consumer has in an organization or its brand?

Digital trust

Which of the following are considered the factors in the ETPS (sometimes known as PEST) analysis?

Economic Social Political Technical

What kind of strategy is defined as "a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant and consistent over time?"

Integrated marketing communication

The reality of being surrounded by more and more smart devices is dubbed the

Internet of Things

What micro-environmental factor is affecting an organization when a consumer group voices complaints about one of their products or services?

Publics

What do key performance indicators measure?

Return and output

Which of the following make up the digital marketing concepts abbreviated as STP?

Segmentation, targeting, and positioning

In order to create a strategic digital marketing analysis, what can be used alongside the 4P's of marketing?

The 7A's of digital marketing

What permits its users to communicate, share, and obtain information from anywhere it is accessible?

The Internet

What is a part of the Internet and includes various connected documents?

The World Wide Web

Which generation of the web is known as the "symbiotic web"?

Web 4.0

When a digital marketer positions an organization's product or service vis-à-vis the competition as a way to communicate, what it has to offer which digital marketing objective are they addressing?

brand image and reputation

An email strategy that suggests that a consumer take a specific step is known as a(n)

call-to-action.

If a digital marketer is creating a website with substantial, relevant, and authoritative content for a positive customer experience, which digital marketing objective are they addressing?

establishing expertise

The association a consumer has about a brand's features and ideas is called a brand

image.

The virtual persona Miquela is considered a(n)

influencer.

If a pharmaceutical company that makes aspirin bids on the keyword "aspirin" in their Google account, they are doing

search engine marketing.

According to the AMA, what are features of digital marketing?

uses digital channels reaches consumers promotes a brand

A common element of many definitions of marketing is

value.