Chp 9
________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization. Recruiting Employee development Social networking Onboarding
Onboarding
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. advertising employee use company buy-in crowdsourcing
advertising
Social computing increases _________. supplier power threat of new entrants buyer power threat of substitutes
buyer power
Tujia is similar to Airbnb because it _________. focuses on Chinese travelers cleans and inspects properties lists surplus inventory on behalf of real estate developers connects homeowners with travelers
connects homeowners with travelers
Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews. 3/4 2/3 1/3 1/4
2/3
Job coaches recommend spending most of your time ________ to get a job. networking educating yourself talking to headhunters online
networking
________ is an example of a customer ratings and reviews website. SponsoredReviews Buzzillions Metacritic PayPerPost
Buzzillions
________ marketing is when companies use social computing tools to obtain feedback from customers. Conversational Viral Traditional Filter
Conversational
________ is NOT an example of collaborative consumption. Collaborative production Peer-to-peer lending Crowdfunding Mass customization
Mass customization
________ is an example of a sponsored reviews website. PayPerPost Epinions Metacritic ThisNext
PayPerPost
________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information. Mountain Dew PepsiCo Levi's Disney
PepsiCo
__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it. RFID RSS Blogging UWB
RSS
________ is writing repurposed for a mobile society in which readers' attention is fleeting. Serialized fiction Self-publishing Traditional publishing Online fiction
Serialized fiction
_______ is NOT an example of a social marketplace. Tujia Craigslist Fotolia Flipsy
Tujia
Many GM owners used ________ to share tips and put pressure on GM to provide better customer service. Facebook Instagram Google Twitter
________ are an example of harnessing collective intelligence. Web services Mashups Tags Wikis
Wikis
Banjo makes sense of social networking noise primarily by _________. using Facebook algorithms geolocating posts ignoring useless posts identifying structured data
geolocating posts
Many publishers view ________ advertising as risky because it has the potential to erode the public's trust. native filter conversational viral
native
________ allows companies to post jobs to eight different social networks simultaneously. Bullhorn Reach LinkedIn Wattpad Monster
Bullhorn Reach
