Chpt. 2/3 Social Media Marketing Vocabulary Words
email database
A catalog of current and potential customers' email addresses.
search engine
A computer program that searches databases and internet sites for the documents containing keywords specified by a user.
One-to-many marketing
A marketing method that is considered to be indirect a brand sends a message to a large audience rather than to an individual.
inbound marketing
A marketing strategy that focuses on attracting customers via company -created Internet content.
content marketing
A marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a target audience.
cross-promoting
A marketing technique which involves promotion of a product targeted to the customers of a related product.
influencer
A person with a strong influence in his or her particular field of expertise.
social media audit
A regular examination of your business' social media activity.
hootsuite
A social media management tool that allows users to schedule and post updates to pages or profiles on social platforms.
demographic
A specific part of a population, especially identified by average age, income, education, etc.
retention
Ability to keep current customers.
Dot-Com Bubble
Also known as an internet bubble; refers to the period of time between 1995 and 2002; during this period, many Internet-based companies, commonly referred to as dot-coms, were founded; many of these companies failed.
one-to-one marketing
Also known as personalized marketing; it is a strategy that relies on getting to know the customers and their individual choices and then tailoring marketing plans toward each customer based on those choices.
reach
Analytics metric that refers to the number of users who have come across particular content on social platforms.
key performance indicator (KPI)
Business metric used to evaluate the success of an organization, employee, etc., to track and analyze factors crucial to the success of an organization.
interactions
Communication between a brand and an audience member (like, comment, retweet, etc.)
evergreen content
Content that is continually relevant and not dated, and that helps drive new traffic to a destination.
data-driven
Determined by or dependent on the collection or analysis of data
email marketing
Digital marketing strategy of communicating with prospects and customers via electronic mail services.
public relations (pr)
Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect on the brand's actions.
retargeting
Focusing on individuals that have bounced from your site.
outbound marketing
Form of marketing that tries to reach consumers through general media advertising as well as through in-person contact.
conversion
Happens when the desired outcome of a marketing message is achieved.
brand awareness
How well customers are familiar with a brand and its products and services.
customer advocacy
How well your customers support your product or brand.
revenue
Income a business makes from its products or services offered.
return on investments (ROI)
Performance indicators that measures the amount gained from an investment relative to the investment's cost.
organic
Refers to content and/or interactions used to grow and/or engage with a social media community made through efforts other than paid means.
bounce rate
The percentage of those who visit one page of a website before exiting that website.
search engine optimization (SEO)
The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
artificial intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems.
social media reach
Total number of different households or persons that will be exposed to a message.
platform
Web-based technology that enables the development, deployment, and management of social media solutions and services.
