CIS 3317 Exam 1

Offline media is typically used for all of the following marketing activities except: A. conversation. B. education. C. exposure/awareness D. branding.

A Conversation

Which of the following is not a primary activity in a firm value chain? A. finance/accounting B. after-sales service C. outbound logistics D. operations

A. Finance/accounting

Which of the following is not one of the basic "original" technological foundations of the Internet? A. Mobile Apps B. client/server computing C. TCP/IP D. packet switching

A. Mobile Apps

When does Pandora's Freemium Revenue Model make economic sense? A. Easy to use B. lots of users (e.g. millions) C. A solid perceived value proposition D. attracts a large customer base E. All of the above

All of the above

A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n)

Angel investor

Ubiquitous

Available everywhere

Which phrase best describes he e-Commerce technology feature "Personalization or Customization"? A. One set of web standards B. All about Me/Individuals (or Groups) C. Web 2.0 concepts D. Available Everywhere

B All about me/ individuals or groups

Which element of the business model relates to the power of customers and suppliers with respect to a business? A. value proposition B. competitive environment C. market strategy D. competitive advantage

B. Competitive environment

The first Web browser to make it possible to view documents on the Web with colored background, images, and animations was: A. Internet Explorer. B. Mosaic. C. Mozilla. D. Netscape Navigator

B. Mosaic

What is the one thing that is common between e-Commerce and e-Business? A. Customers B. Partners C. The Firm D. Suppliers

B. Partners

Which element of the business model addresses the question of why a customer should buy from the firm? A. competitive advantage B. value proposition C. revenue model D. market strategy

B. Value Proposition

Which of the following is not a community provider? A. LinkedIn B. Priceline C. Facebook D. Pinterest

B. priceline

Describe what a "net bomb" is based on (in other words the activity/behavior/results

Bandwidth intensive sites that threaten the effective operation of the internet -When accessed via the mobile channel - it pushes the capacity limits of serving networks

Minicomputers 1970-1980

Business function automation: marketing, human resources, design

Which phrase best describes he e-Commerce technology feature "Global Reach"? A. Available everywhere B. Multi-Media C. No Language/Currency/Border boundaries D. User Engagement or Involvement

C. No language/ currency/ border boundaries

To combate sites like PirateBay, the Music/Movie industry has created/made available ALL of these business models/solutions to access their copyrighted material/content EXCEPT which one: A. Subscriptions to Streaming Services B. Music in the Cloud C. Offer FREE lifetime unlimited access to content D. Pay per Download

C. Offer FREE lifetime unlimited access content

The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called: A. routing. B. the Transmission Control Protocol. C. packet switching. D. the File Transfer Protocol

C. Packet Switching

All of the following are business models employed by the music industry except: A. cloud streaming. B. subscription. C. peer-to-peer streaming. D. download-and-own.

C. Peer to peer sharing

What technology enables internet users to share files and computer resources without having to go through a central Web Server? A. Mobile Apps B. Business-to-Consumer C. Business-to-Business D. Peer-to-Peer

D. Peer to peer

A(n) ______________________is a company that sells products and services that are very similar and in the same market segment.

Direct Competitor

The ________ allows a natural language expression, such as Google.com to represent a numeric IP address. A. assigned numbers and names (ANN) system B. domain name system (DNS) C. uniform resource locator system D. Internet protocol addressing schema

Domain Name System DNS

Which platform has facilitated the most significant recent change in the way we access content via the internet? A. Minicomputers B. The Personal Computer C. Mainframe Computing D. Enterprise-Wide Computing E. The Mobile Platform

E. Mobile platform

EDI

Electronic data Interchange

Enterprise-wide computing 1990-present

Enterprise-wide automation: resource planning systems, integrated finance-manufacturing systems, human resource planning

DNS is the protocol that provides the Internet addressing scheme. A. True B. False

False

8 Most important factors in successful E-Commerce Site Design

Functionality Informational Ease of use Redundant navigation Ease of Purchase Multi-browser functionality simple graphics legible text

Domain Name

IP address expressed in natural language

Internet and web mobile plat form 1995- present

Industrial System Automation: Supply chain management, customer relationship management, channel management systems, web and cloud services

industry consortia

Industry- owned vertical digital market place open to select suppliers

Links that customers can easily find to discover more about you and your products

Informational

IoT

Internet of Things

Describe the key issue with internet content that Akami solved?

Latency or slowness of web pages and/or apps

Another similar and successful Freemium model website is

LinkedIn|Linked In|DropBox|Drop Box|MailChimp|Mail Chimp|Spotify|Spodify

Universal Standards

One set of web standards

FTP

Protocol that permits users to transfer files from server to client and visa versa

Which of the following would you use to verify that links on Web pages are valid? A. HTTP B. data capture tools C. site management tools D. FTP

Site management tools

Packet Switching

Slices digital messages into packets the sends them along different communication paths the reassembles, uses routers

The financial services, travel services, and job placement services industries typically use the ____________ business model.

Transaction Broker

Mainframe Computers 1950-1975

Transaction automation, payroll, accounts recievable

TCP/IP

Transmission Control Protocol- Establishes connections among sending and receiving web computers, handles assemple of packets at point of transmission Internet protocol- Provides the internets addressing scheme

A value proposition defines how a company's product or service fulfills the needs of a customer. A. True B. False

True

Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products. A. True B. False

True

FTP is a protocol used to transfer files to and from a server. A. True B. False

True

Firms that fail to produce returns greater than alternative investments typically go out of business. A. True B. False

True

HTTP is the Internet protocol used to transfer Web pages. A. True B. False

True

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior. A. True B. False

True

Prior to the development of e-commerce, Web sites primarily delivered static HTML pages. A. True B. False

True

Using prebuilt templates is typically one of the most cost-effective choices when building an e-commerce site. A. True B. False

True

URL

Uniform Resource locator- address used by web browser to identify location of conent on the web

involves testing a site program's modules one at a time.

Unit Testing

local area networks client/ server computing 1980- present

Workgroup automation: document sharing, project management, messages email

A system design has two main components

a logical design and physical design

verifies that the business objectives of the system as originally conceived are in fact working.

acceptance testing

Personal/ customization

all about me

e- procurement

creates digital markets where participants transact for indirect goods

Personal computers 1980- present

desktop automation: word processing, spreadsheets, databases

What type of Internet access technology are Google and Facebook hoping to use to provide Internet access to remote parts of the world? A. DSL B. drones C. Bluetooth D. WLANs

drones

one or two clicks to purchase

ease of purchase

Simple fool proof navigation

ease of use

A TCP/IP network hosted by an organization that allows outsiders (like suppliers or business partners) access to internal company data is called a(n

extra net

market creator

facilitate sales

A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n

first mover

Pages that work, load quickly, and point the customer toward your product

functionality

exchanges

independently owned vertical digital market place for direct inputs, creates competition between suppliers

Internet

interconnected network of thousands of networks and computers

avoids backgrounds that distort text or make it illegible

legible text

The one single word associated wtih Web 3.0 is

live

transaction broker

make it happen

site works with the most popular browser

multi-browser functionality

information richness

multimedia

HTML5- Hypertext markup Language

newest version of fixed set of pre-defined markup tags used to format text

Global reach

no boundaries(geo, language, currency)

World wide web

one of the internets most popular services

E- Tailer

online retailer

Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as

outsourcing

A(n) ________ policy is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site

privacy

The one single word associated with Web 1.0 is

push

alternative navigation to the same content

redundant navigation

Specialized computers that interconnect the thousands of computers that make up the Internet in order to transmit message parcels along available communication paths and on to their destinations are called

routers

Revenue Models

sales, advertising, transaction fees, affiliate, subscription

A single word associated with web 2.0 is

share

community provider

share/ similar interests

avoids distracting, obnoxious graphics and sounds that the user cannot control

simple graphics

content provider

stuff you want

E-distributor

supplier

A SWOT analysis describes a business's strengths, weaknesses, opportunities, and

threats

Information density

tons of information TMI

service provider

tools/ resources

private industrial network

used to coordinate communication among firms engaged in business together

interactive

user engagement & involvement

social technology

web 2.0 concepts social media sharing

portal

window to the world