CIS 450 Ch. 7
________ is the leading mobile retailer in the United States. QVC Amazon Google Walmart
Amazon
All of the following marketing tools on Facebook require payment except
Brand Pages
Which of the following is the top app in terms of both audience size and share of time spent? Facebook iTunes YouTube Twitter
Which social marketing proved the most effective for ExchangeHunterJumper.com? Instagram YouTube Pinterest Facebook
Facebook does not sell display ads
False
In 2016, spending on social marketing will almost triple the amount spent on mobile marketing.
False
Promoted Trends is Twitter's version of Google's Ad Words
False
SMS text messaging generates most mobile marketing spending.
False
Which of the following is the first step in the social marketing process?
Fan acquisition
Which of the following is the leading location-based marketer? Twitter Google Apple Facebook
Which of the following statements is not true?
Google is the leading display ad site on mobile devices
Which of the following is most similar to Pinterest? Tumblr LinkedIn YouTube Instagram
Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers? Whatsapp Open Graph Like button hashtags
Like button
Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers? hashtags Open Graph Like button Whatsapp
Like button
Which of the following statements about BLE is not true? BLE is more accurate than targeting through Wi-Fi triangulation. Only Apple iPhones can use BLE. BLE has a two-way, push-pull communication capability. BLE uses less power than traditional Bluetooth or GPS.
Only Apple iPhones can use BLE
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app? Messenger Open Graph Like button Whatsapp
Open Graph
Ads that appear in a Facebook user's News Feeds are called
Page Post Ads
Which of the following allows a user to buy products directly on its site and pay with Apple Pay? Twitter Snapchat LinkedIn Pinterest
Which of the following is not a major provider of mobile display advertising? MoPub iAd Webtrends AdMob
Webtrends
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends? engagement dark social amplification social density
amplification
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? dark social social density engagement amplification
dark social
Which of the following involves using a variety of tools to encourage users to interact with content and brand? amplification social density dark social engagement
engagement
The number of people exposed to pins is a measure of which of the following? engagement brand strength fan acquisition community
fan acquisition
Which of the following are features of both Pinterest and Twitter? tweets hashtags Image Hover widget pins
hashtags
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years? location-based mobile marketing social marketing on Facebook local marketing mobile marketing
location-based mobile marketing
All of the following were popular types of online marketing before 2007 except:
mobile marketing
All of the following were popular types of online marketing before 2007 except: corporate websites. e-mail. display ads. mobile marketing.
mobile marketing
Which of the following is another term for amplification? reach impressions conversation rate conversion ratio
reach
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? information density engagement social density amplification
social density
All of the following are examples of dark social except: tweets. SMS texts. Snapchat. e-mail.
tweets
Facebook News Feeds include all of the following except: status updates. Likes. app activity. tweets.
tweets
By 2018, it is estimated that advertisers will be spending ________ on mobile marketing. $700 million $7 billion $70 million $70 billion
$70 billion
Companies are not permitted to collect personal information from children under the age of ________ without parental consent. 8 10 13 16
13
Around how many apps do users regularly use a month? 17 57 37 27
27
How many retail-oriented apps are among the top 25 apps? 1 2 3 4
4
Which of the following is the most popular use for mobile devices? entertainment shopping socializing performing tasks, such as finances
entertainment
The ratio of impressions to fans is a measure of: amplification. engagement. community. fan acquisition.
fan acquisition
A cell phone's GPS is accurate to within five feet of the actual location of the phone.
False
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?
around 33%
Which of the following accounts for the most time people spend using a mobile device? social networks reading news and magazines watching video listening to music
listening to music
Which of the following is the leading location-based mobile ad format? display ads video ads search ads native/social ads
search ads
Which of the following is a history of your actions on Facebook?
Timeline
Brand pages on Facebook typically attract more visitors than a brand's website.
True
By 2016, it is expected that spending on mobile marketing will surpass the amount spent on local online marketing.
True
Eddystone is an open-source standard for beacon technology.
True
Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.
True
In 2016. Millennials represent 70% of Snapchat's monthly active U.S. users.
True
It is expected that by 2020, m-commerce will account for almost 50% of all e-commerce in the retail and travel industries.
True
Pinterest's visitors are predominantly women.
True
Smartphones are the fastest growing and largest source of m-commerce revenues.
True
Visitors spend more time on Facebook than any other social network site.
True
The second most popular social network in terms of average minutes per visitor is:
Tumblr
Which of the following statements about Pinterest is not true? Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. Pinterest users are overwhelmingly female. Pinterest is the only one of the major social networks that does not accept paid advertising. Pinned photos and photo boards are available to all Pinterest users.
Pinterest is the only one of the major social networks that does not accept paid advertising
Google uses which of the following to build a global database of wireless access points and their geographic locations? Street View cars BLE E9-1-1 iBeacons
Street View cars
Which of the following statements is not true? Over 90% of Facebook's monthly active users access Facebook via a mobile device at least some of the time. The only way to access Facebook from a mobile device is to use a mobile app. Facebook's mobile ad revenues are its fastest growing revenue stream. Mobile ads are displayed in users' News Feeds.
The only way to access Facebook from a mobile device is to use a mobile app
Which of the following is not true about Facebook News Feed Page Post Ads? They have a tiny tag indicating that they are sponsored. They cannot contain links. They have social context. They can be liked, shared, and commented on, just like any News Feed post.
They cannot contain links
Facebook's share price fell dramatically after its IPO because investors feared that: new social networks such as Instagram were cannibalizing Facebook's audience. Facebook would be unable to increase advertising revenues fast enough to justify its price. privacy concerns were driving users away. Facebook's new marketing solutions would be difficult to monetize.
Facebook would be unable to increase advertising revenues fast enough to justify its price.