CIS 450 - Exam 3 - Chapter 7
13
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
tweets
Facebook News Feeds include all of the following except:
False
Facebook does not sell display ads - T/F
True
Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends - T/F
Facebook would be unable to increase advertising revenues fast enough to justify its price
Facebook's share price fell dramatically after its IPO because investors feared that:
Street View cars
Google uses which of the following to build a global database of wireless access points and their geographic locations?
4
How many retail-oriented apps are among the top 25 apps?
False
In 2016, spending on social marketing will almost triple the amount spent on mobile marketing - T/F
True
In 2016. Millennials represent 70% of Snapchat's monthly active U.S. users - T/F
True
It is expected that by 2020, m-commerce will account for almost 50% of all e-commerce in the retail and travel industries - T/F
True
Over 80% of Facebook's ad revenue is generated by its mobile audience - T/F
True
Pinterest's visitors are predominantly women - T/F
False
Promoted Trends is Twitter's version of Google's Ad Words - T/F
False
SMS text messaging generates most mobile marketing spending - T/F
True
Smartphones are the fastest growing and largest source of m-commerce revenues - T/F
fan acquisition
The number of people exposed to pins is a measure of which of the following?
fan acquisition
The ratio of impressions to fans is a measure of:
Tumblr
The second most popular social network in terms of average minutes per visitor is:
True
Visitors spend more time on Facebook than any other social network site - T/F
listening to music
Which of the following accounts for the most time people spend using a mobile device?
Like button
Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?
Which of the following allows a user to buy products directly on its site and pay with Apple Pay?
Hashtags
Which of the following are features of both Pinterest and Twitter?
engagement
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
amplification
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
Open Graph
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
Timeline
Which of the following is a history of your actions on Facebook?
Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?
reach
Which of the following is another term for amplification?
location-based mobile marketing
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
Which of the following is most similar to Pinterest?
Webtrends
Which of the following is not a major provider of mobile display advertising?
They cannot contain links
Which of the following is not true about Facebook News Feed Page Post Ads?
Tumblr
Which of the following is primarily known for blogs?
fan acquisition
Which of the following is the first step in the social marketing process?
Which of the following is the leading location-based marketer?
search ads
Which of the following is the leading location-based mobile ad format?
entertainment
Which of the following is the most popular use for mobile devices?
Which of the following is the top app in terms of both audience size and share of time spent?
social density
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
dark social
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
Only Apple iPhones can use BLE
Which of the following statements about BLE is not true?
Pinterest is the only one of the major social networks that does not accept paid advertising
Which of the following statements about Pinterest is not true
Google is the leading display ad site on mobile devices
Which of the following statements is not true?
The only way to access Facebook from a mobile device is to use a mobile app
Which of the following statements is not true?
Which social marketing proved the most effective for ExchangeHunterJumper.com?
Amazon
________ is the leading mobile retailer in the United States
redeem coupons
According to a recent National Federation of Retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except:
around 33%
According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?
Page Post Ads
Ads that appear in a Facebook user's News Feeds are called:
tweets
All of the following are examples of dark social except:
Brand Pages
All of the following marketing tools on Facebook require payment except:
mobile marketing
All of the following were popular types of online marketing before 2007 except:
27
Around how many apps do users regularly use a month?
False
A cell phone's GPS is accurate to within five feet of the actual location of the phone - T/F
True
Brand pages on Facebook typically attract more visitors than a brand's website - T/F
True
By 2016, it is expected that spending on mobile marketing will surpass the amount spent on local online marketing - T/F
$70 billion
By 2018, it is estimated that advertisers will be spending _____ on mobile marketing
True
Eddystone is an open-source standard for beacon technology - T/F
amplification
Encouraging users to click a Like button is an example of which step in the social marketing process?
