CIS Ch. 10
Which of the following statements about the newspaper industry is not true? Newspaper circulation revenues have declined by 10% since 2000. The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry. Online readership of newspapers is increasing. The emergence of search engines such as Google has had a major impact on the newspaper industry.
The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
Which of the following statements about online magazine publishing is not true? The percentage of adults who read digital edition magazines has more than quadrupled since 2011. The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines. More than 35% of tablet computer owners read magazine content once a week. A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month.
The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines.
Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately: 15%. 5%. 10%. 1%.
1%
In 2016, e-book sales are expected to constitute about ________% of all consumer book sales. 35 45 15 25
25
Around what percentage of Amazon's top 100 selling books are now self-published? 25% 10% 50% 40%
40%
What percentage of people read newspapers only on a mobile device? 7% 5% 14% 11%
5%
Together Amazon and Apple account for ________ of the e-book market. 75% 90% 50% 85%
85%
Internet media revenue is about ________ of total entertainment and media revenue. 9% 40% 18% 36%
9%
________ has the highest share of the e-book market.
Amazon
Which of the following statements about the wholesale and agency models for selling books is not true? A result of the agency model was that Amazon's prices on e-books rose. In the wholesale model, the retailer decides at what price to sell a book to the consumer. Amazon supports the agency model. Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
Amazon supports the agency model
Which of the following statements about the music industry is not true? Digital revenues accounted for less than half of all U.S. music revenues in 2015. Streaming music generates about 40% of all digital music sales. Music industry revenues have decreased by 50% since 1999. In 2015, sales of vinyl records grew by over 30%.
Digital revenues accounted for less than half of all U.S. music revenues in 2015.
In 2016, mobile games generated more revenue than console games.
False
In the wholesale model of e-book distribution, pricing power is with the publisher.
False
Vox is an example of the Digital First business model.
False
Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?
Which of the following is not one of the top three players in e-book publishing?
Which of the following streaming TV devices does not involve use of a remote controller?
Google Chromecast
Which of the following happened when newspapers used a print-centric business model?
Google launched its search engine
In 2014, Amazon engaged in a trade dispute with ________ over the pricing of e-books. Penguin Random House Harper Collins Hachette Barnes & Noble
Hachette
Which of the following native digital news sites is owned by AOL?
Huffington Post
Which of the following is not a leading factor in changing the television industry?
Inability to attract customers to traditional products.
Which of the following is the fastest growing segment of media revenues? magazines Internet media home video radio
Internet media
Which of the following statements about mobile gaming is not true?
Mobile games are expensive to develop
Which of the following statements about the online newspaper audience is not true? Most newspaper readers read the news using a combination of the Web, print and mobile. The online newspaper is one of the most successful of all online media in terms of audience size. Over 65% of Internet users read newspaper content online. Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.
Most newspaper readers read the news using a combination of the Web, print and mobile.
House of Cards is an online TV series developed by which of the following? HBO Netflix Amazon Studios Hulu
Netflix
________ accounted for the second largest amount of paid online content revenues in the United States in 2016. Online TV and movies Internet radio Online music Online video games
Online video games
Which of the following statements about the movie industry is not true? Over 300 million Americans were expected to watch movies online in 2015. Of the digital formats, the most revenue is generated by subscription streaming. Online movie distribution is not dominated by a single distributor. DVD sales make up the largest share of movie revenues.
Over 300 million Americans were expected to watch movies online in 2015.
Which of the following most accurately describes the resolution of the dispute between Hachette, Simon & Schuster, and Amazon?
Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.
Which of the following is not a current trend in online content? E-book sales growth slows. Sales of music in digital form produce more revenue than sales of physical units. Readership of newspapers in print form continues to exceed online readership. Explosive growth of the mobile platform accelerates the transition to digital content.
Readership of newspapers in print form continues to exceed online readership.
Who was the first major fiction writer to create an e-book-only volume of a new work?
Stephen King
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Technological
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015? The Digital First model The Print-centric model The Integrated Print/Web The Convergence model
The Convergence model
Which of the following statements about the television industry is not true?
The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
Which of the following statements about e-sports is not true? The e-sport audience is predominantly composed of females between the ages of 21 and 34. At current rates of growth, e-sports will eclipse console game revenue by 2020. Twitch accounts for over 80% of the online e-sports viewing in the United States. Colleges are beginning to offer scholarships for players on their video game teams.
The e-sport audience is predominately composed of females between the ages of 21 and 34.
Which of the following statements is not true about OTT? To use OTT services, consumers must purchase a bundle of channels. OTT entertainment services are a threat to cable television. OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. OTT entertainment services enable binge watching.
To use OTT services, consumers must purchase a bundle of channels.
In 2016, individuals spent more time on desktop computers and mobile devices than watching television.
True
Millennials are the first generation to be born into the digital revolution of the 20th century.
True
Online readership of newspapers is growing by more than 10% a year.
True
Over 50% of the American population watch television online.
True
Smartphones are an example of technological convergence.
True
The a la carte revenue model allows users to pay only for what they use.
True
The average American adult spends more time consuming media than at work.
True
The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.
True
The proliferation of mobile device has led to an increase in the total amount of time spent with media.
True
The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.
True
Which streaming gaming channel was purchased by Amazon in 2015? Shield.nvidia.com YouTube.com Twitch.tv Dailymotion
Twitch.tv
Which of the following is not an example of a native digital news site?
USA Today
Content convergence describes convergence in the design, production, and ________ of content. marketing distribution sales consumption
distribution
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model
freemium
________ is the largest online movie download distributor
iTunes
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: aggregation. media transformation. repackaging. industry convergence.
industry convergence
All of the following are aspects of content convergence except: language. design. production. distribution.
language
Which of the following is not a type of digital gamers? social gamers casual gamers console gamers local gamers
local gamers
Zinio is an example of which of the following?
magazine aggregator
The New York Times introduced which of the following revenue models in 2011? walled garden advertising metered subscription paywall
metered subscription
Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016?
newspapers
Which of the following newspaper audience platforms has the highest percentage of readers? Web/mobile Web only print/mobile print
Magazine print advertising revenues are expected to ________ through 2020.
remain relatively flat
Over the past five years, book publishing revenues have: decreased slightly. decreased sharply. remained stable. increased steadily.
remained stable
DRM refers to a combination of ________ for protecting digital content. hardware and software methods local and remote policies user and publisher agreements technical and legal means
technical and legal means
Which of the following forms of media generate the most revenue? television box office Internet newspapers
television
Which of the following is the largest producer of revenues in the entertainment industry? video games radio television films
television
The leading merchants of digital games are Apple's App Store and: Amazon Digital. Xbox. the Google Play store. Twitch.tv.
the Goggle Play store
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: price discrimination. the release window. content convergence. digital rights management.
the release window
Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books? Amazon Google Apple Barnes & Noble
Apple
