CIS TEST One Quiz 1
Which of the following is not a major technology trend in e-commerce in 2016-2017?
Computing and networking component prices increase dramatically.
Which of the following statements is not true?
Economists take a purely technical approach to e-commerce.
Which of the following is an example of B2B e-commerce?
Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2016-2017.
False
The Internet has shown similar growth patterns as other electronic technologies of the past.
False
The fact that e-commerce is conducted on the basis of universal standards increases search costs for consumers.
False
Universal standards make price discovery more costly, slower, and less accurate.
False
Which of the following is not a characteristic of a perfect competitive market?
It is highly regulated.
Which of the following is not a major business trend in e-commerce in 2016-2017?
Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?
The Web
Which of the following is not true regarding e-commerce today?
The market middlemen disappeared.
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success.
Which of the following is not an element of friction-free commerce?
Transaction costs are high.
E-commerce and e-business systems blur together at the business firm boundary, at the point at which internal business systems link up with suppliers or customers.
True
Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.
True
Price dispersion remains pervasive online.
True
The Internet is a worldwide network of computer networks.
True
The term e-commerce refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.
True
Which of the following is a characteristic of the Consolidation phase of e-commerce?
brand extension and strengthening becomes more important than creating new brands
Which of the following terms is synonymous with e-commerce?
digital commerce
Which of the following is a characteristic of e-commerce during the Invention period?
disintermediation
Which of the following is an example of an e-commerce first mover that failed?
eToys
Which of the following refers to any disparity in relevant market information among parties in a transaction?
information asymmetry
Which of the following is a physical place you visit to conduct business?
marketplace
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
mobile e-commerce
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
Which of the following refers to the complexity and content of a message?
richness
Which of the following features of e-commerce technology allows users to participate in the creation of online content?
social technology
Which of the following is the best definition of transaction cost?
the cost of participating in a market
Interactivity in the context of e-commerce provides which of the following functionalities?
the enabling of two-way communication between consumer and merchant
Which of the following features of e-commerce technology is related to the concept of network externalities?
universal standards
The size of the B2B market in 2017 was estimated at:
$6.7 trillion.
In 2016, there were more than ________ Internet hosts.
1-billion
In 2016, the world's online population was estimated to be around:
3.3 billion
In 2016, almost ________ of Americans who access the Internet use a mobile device at least some of the time.
93%
Ubiquity lowers the cognitive energy required to transact in a marketspace.
True
All of the following are examples of social networks except:
Y Combinator.
