COM quiz 7

fact

A persuasive speech exploring the truth or falsity of an assertion is known as a speech on a question of value opinion evidence policy fact

speakers can enhance their credibility by delivering their speeches fluently and expressively.

According to your textbook, research has shown that speakers with low initial credibility do not need to use as much evidence as speakers with high initial credibility. the credibility of a speaker is determined above all by how the audience perceives the speaker's intelligence and prestige. speakers can enhance their credibility by delivering their speeches fluently and expressively. personal appearance is the most important factor in determining a speaker's derived credibility. a speaker can begin with low terminal credibility and develop high initial credibility as the speech proceeds.

competence and character

According to your textbook, the two most important factors affecting the credibility of a persuasive speaker are competence and character prestige and charisma character and reputation popularity and intelligence charisma and competence

target

Emily wanted to convince the technology department at her company to adopt a new database system. Some staff members supported the change, a few were opposed, and most were undecided. Emily realized that the undecided group was her ______________ audience, so she focused above all on persuading them. majority projected focus central target

logos

Evidence and reasoning are the two major elements of persuasion that Aristotle called pathos logos credos ethos mythos

fact, value and policy

The three types of questions that give rise to persuasive speeches are questions of opinion, fact, and policy problem, cause, and solution fact, value, and policy opinion, attitude, and value need, plan, and practicality

a union representative urging management to avoid a strike by raising wages

Which of the following is an instance of persuasive speaking? a president of a company presenting an award to an outstanding employee a marketing manager explaining a new product to the company's sales force a personnel manager defining employee benefits at a meeting of workers a union representative urging management to avoid a strike by raising wages a finance officer reporting sales figures to the board of directors

slippery slope

According to your textbook, the following statement is an example of what type of fallacy? If we encourage elementary school students to use computers in the classroom, they will spend less time reading books. As a result, they will fall way behind in developing reading, writing, and thinking skills. Pretty soon we will have a generation of illiterates on our hands. invalid analogy bandwagon slippery slope red herring either-or

pathos

Appeals to audience emotions such as fear, compassion, guilt, or pride are the kinds of appeals that Aristotle referred to as ethos kairos pathos demos logos

Answer the reasons for the audience's skepticism.

If you want to persuade a skeptical audience, which of the following is it most important for you to do in your speech? Define unclear terms in the introduction. Organize the speech in problem-solution order. Focus the speech on questions of value. Answer the reasons for the audience's skepticism. Include a call for action in the conclusion.