Communications Exam 4 (Persuasive and Special Occasion Speaking)

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This technique offers a strategy, or trick, to aid in remembering something. A. A mnemonic device B. Alliteration C. Repetition D. Parallelism

A. A mnemonic device

When President Bush addressed the nation immediately after September 11th attack, that was an example of: A. A special occasion speech B. An informative speech C. A persuasive speech D. An invitational speech

A. A special occasion speech

As there could be nothing found to prove that Congresswoman Jones had committed the crime she was accused of, her opponents took to attacking her character in hopes of changing people's minds about voting for her. Her opponents are using the logical fallacy named ___. A. Ad hominem B. Red herring C. Bandwagon D. None of the above

A. Ad hominem

In her speech on the use of correct reasoning, Jennifer compared it to building a house in needing correct materials, blueprints, and people with knowledge of the different trades needed. She is using ____ as part of her speech. A. Analogical reasoning B. Sign reasoning C. Inductive reasoning D. Casual reasoning

A. Analogical reasoning

While growing up in my neighborhood I noticed almost every dog I saw was chasing a squirrel or some other type of small furry creature. As a result I used ___ to determine that all dogs chased squirrels and other small furry creatures. A. Generalization b. Induction C. Figurative analogy D. Casual reasoning

A. Generalization

The system of symbols we use to form messages is known as _____. A. Language B. Similes C. Jargon D. Slang

A. Language

"This apartment building has had leaky pipes, a lack of heating or air conditioning throughout the year, and the owner takes his time making needed repairs" would be part of which step of Monroes motivated sequence? A. Need B. Attention C. Satisfaction D. Visualization

A. Need

Second Step of Monroe's Motivated Sequence A. Need B. Visualization C. Action D. Satisfaction E. Attention

A. Need

_____ reasoning is defined as a form of inductive reasoning in which conclusions are drawn about phenomena based on events that precede (not cause) a subsequent event. A. Sign B. Casual C. Analogical D. None of the above

A. Sign

A speech that is lighthearted that addresses issues or ideas in a humorous way. A. Speech to entertain B. Acceptance speech C. Speech of award D. Introductory speech

A. Speech to entertain

During the dialogue section of her invitational speech, Justine makes a statement to the women in the audience and always concluded with powerless language, ending her remarks with questions like "Don't you agree". These questions are examples of ______. A. Tag questions B. Open - ended questions C. Questions of inquiry D. Closed - ended questions

A. Tag questions

_____ is the audience's memory and experience. A. Thought B. Word C. Symbol D. Referent

A. Thought

"I want to thank God, my parents who gave me direction to this career, my loved ones who always stand by me, and my coworkers for this Oscar." could be heard at this type of special occasion speech. A. Roast B. Acceptance C. Presentation D. Commemorative

B. Acceptance

You are speaking in response to being awarded a two thousand dollar scholarship. Why type of speech are you giving? A. Introductory speech B. Acceptance speech C. Speech of an award D. Speech of tribute

B. Acceptance speech

As part of this invitational speech, Jeff argued that a woman should not be elected president because it has always been a man and it should always be that way. Which of the following logical fallacies is her using in this argument? A. Non sequitur B. Appeal to tradition C. Inappropriate appeal to authority D. False dilemma

B. Appeal to tradition

When giving an introduction of a keynote speaker, the outline materials recommends: A. Critique why you believe the honoree was initially selected B. Avoid giving a "shopping list" of all the honoree's accomplishments C. Reveal an unknown aspect of the honoree's life D. Preview the important theme's of the honoree's address

B. Avoid giving a "shopping list" of all the honoree's accomplishments

After failing to attain the grade she felt she deserved, Esmeralda believed this occurred because she did not get enough sleep the evening prior, her notes were spotty and incomplete, and she only studied the evening before the exam. In coming to this conclusion she used ____. A . Generalization B. Casual reasoning C. Analogical reasoning D. Sign reasoning

B. Casual reasoning

Audience members who are moved to find the speaker credible and likeable are impacted by A. Logos B. Ethos C. Mythos D. Pathos

B. Ethos

Spoken language requires less use of repetition for understanding than does written language. A. True B. False

B. False

A speech that gives the audience a sense of the unique perspective of the person introduced or welcomed. A. Speech of tribute B. Introductory speech C. Speech of award D. Commemorative speech

B. Introductory speech

To effectively present an understanding of correct reasoning the professor compared it building a house where materials, a blueprint, and knowledge of building trades are necessary. Which of the following correlates to the blueprint aspect of correct reasoning? A. Critical thinking ability B. Logical method C. Premises and facts D. None of the above

B. Logical method

Which type of persuasive speech is this"Today, i will persuade my audience that the city should install red light cameras on the corner of Third and Wayne to limit the vehicular accidents there" A. Anarchistic B. Policy C. Value D. Fact

B. Policy

The way a speaker uses pauses and delivery for maximum effect that is characteristic of speeches to entertain. A. Volume B. Timing C. Inflection D. Pitch

B. Timing

A commencement speech is usually given at: A. An awards ceremony B. A retirement celebration C. A college graduation D. A wedding

C. A college graduation

During his speech, James states "Now it is up to you, my audience, to write to your congressional representative to enact this law so your homes value will not decrease so rapidly" What part of Monroe's motivated sequence is James using? A. Need B. Visualization C. Action D. Attention

C. Action

The newspaper headline, Car Crash Causes Concern in Copperas Cove, uses the following technique: A. Antithesis B. Repetition C. Alliteration D. Metaphor

C. Alliteration

"She is so worth of this Oscar because of her wonderful performance as Eleanor Roosevelt." could be stated as this type of special occasion speech. A. Award acceptance B. Introduction C. Award presentation D. Toast

C. Award presentation

Richard presented a/an ____ speech for his grandmother at her funeral. A. Toast B. Introduction C. Commemorative D. Acceptance

C. Commemorative

What fallacy is exemplified by the following statement: "If you are not for us, then you must be against us." A. Bandwagon B. Red herring C. Either- or D. Ad hominem

C. Either- or

These are internal mental states consisting of feelings and can be tapped into persuasively. A. Cognitive status B. Bodily states C. Emotions D. Behaviors

C. Emotions

Which one of the following is not a good example of gender inclusive word or phrase? A. To whom this may concern B. Chairperson C. Manpower D. Moderator

C. Manpower

The interrelated knowledge, beliefs, and values held by a group of individuals defines: A. Ethos B. Pathos C. Mythos D. Logos

C. Mythos

A language technique which humanizes animals or objects. A. Simile B. Mixed metaphor C. Personification D. Metaphor

C. Personification

This type of speech seeks to change or strengthen listeners thoughts or actions. A. Informative B. Special Occasion C. Persuasive D. Invitational

C. Persuasive

If you feel it is important to address and support how a problem came about, use this pattern of organization. A. Problem-solution B. Spatial C. Problem-cause-solution D. Chronological

C. Problem-cause-solution

Words or phrases that are unique to different geographic regions are identified as _____. A. Cliches B. Hedges C. Regionalism D. Antithesis

C. Regionalism

The arrangement of words into patterns so the sounds of the words together enhance the meaning of a phrase. A. Mixed metaphor B. Imagery C. Rhythm D. Simile

C. Rhythm

During the show last night Dean Martin was extremely sarcastic in his remarks towards Phyllis Diller, especially mocking her hairdo and her choice of dress for the evening. This is which type of special occasion speech? A. Acceptance B. Introduction C. Roast D. Toast

C. Roast

This strategy of reasoning assumes something exists or will happen based on a previous incident of something existing or happening. A. Deduction B. Induction C. Sign D. Analogy

C. Sign

"To the bride and groom; may they have a life worthy of each other and may they name all their children after me." is something you may hear during this type of special occasion speech. A. Commemorative B. Acceptance C. Toast D. Introduction

C. Toast

Threatening the audience that something undesirable will happen if they do not change. A. Counterargument B. A call for action C. A two sided message D. A fear appeal

D. A fear appeal

Jumping to a conclusion based on insufficient supporting evidence is A. Deductive reasoning B. Inductive reasoning C. A false cause D. A hasty generalization E. Casual reasoning

D. A hasty generalization

What fallacy attacks an individual personally rather than their arguments? A. Slippery slope B. Red herring C. Bandwagon D. Ad hominem

D. Ad hominem

The introductory speech usually has three components. They include which of the following? A. Provide a brief backdrop of background of the main speaker B. Introduce the speaker's topic C. An invitation from the audience to warmly welcome the speaker D. All of the above

D. All of the above

If you plan to give a toast, the online article suggests: A. Be sober when delivering the toast B. If you are debating about whether to share a humorous story, it's best not to share it at all C. While a toast should be prepared, try your best to come across as spontaneous D. All the above

D. All the above

"Research indicates 3 suicides in 2 months are above the average rate for teenage boys in our community." This sample addresses which step in Toulmin's model of reasoning? A. Claim B. Warrant C. Grounds D. Backing

D. Backing

By dressing appropriately for the occasion and setting in which you speak, you are attempting to enhance your ____. A. Logos B. Pathos C. Mythos D. Ethos

D. Ethos

You will be listening to a speaker for the first time. He has worked for 30 years in the field about which he will speak. Your friends have seen the speaker before and have spoken highly of him. Which type of credibility are you influenced by? A. Created B. Terminal C. Derived D. Initial

D. Initial

In his welcome back speech to the faculty, President Johnson often talked about Sinclair Community College and Cuyahoga Community College because of the similarity of overall college mission and student bodies. Doing so meant he was using a(n) ____ to complete his points A. Inductive Reasoning B. Literal Analogy C. Figurative Analogy D. Logical Fallacies

D. Logical Fallacies

When your goal is to persuade your audience about the good-bad or right-wrong of an issue, you are addressing a question of A. Policy B. Morality C. Fact D. Value

D. Value

Which type of persuasive speech is this? "Today, I will persuade my audience that it is morally wrong to put someone to death by lethal injection in ohio" A. Fact B. Policy C. Opportunistic D. Value

D. Value


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