consumer behavior

consideration set

a model used in consumer behaviour to represent all of the brands and products a consumer evaluates before making a final purchase decision

Which of the following time periods is encompassed in the study of consumer behavior? a. prepurchase b. purchase c. postpurchase d. All of the above

all of the above

evoked set

brands that a buyer is aware of, and thinks well of, when considering a purchase

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product during the three stages of the consumption process.

consumer

Default bias

encompasses people's tendency to choose inaction over action as well as their preference to stick with previously made decisions

There are many props and settings consumers use to define their social roles which then become parts of their selves. Those external objects that we consider a part of us constitute the ________.

extended self

A person's conception of how he/she would LIKE to be is called ________.

ideal self

Aisha wears a suit to a job interview to look more professional. This is a strategy known as ________.

impression management

Because many different perspectives shape the field of consumer behavior, the field is ________.

interdiciplinary in nature

The first stage in the consumer decision-making process is

problem recognition

Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with the company over time?

relationship marketing

A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is referred to as

satisficing

________ refers to the positivity of a person's self-concept.

self esteem

evaluation of alternatives

the stage in the buying decision process in which the buyer uses information gathered to make a final choice between the products in the evoked set

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. Which of the following is NOT one of those purposes?

to indicate negative feelings towards oneself

American society is shifting from a mass culture, in which many consumers share the same preferences, to a diverse culture in which consumers have almost an infinite number of choices.

true