Consumer Behavior Chapter 3
Which of the following statements is FALSE regarding crowding as a situational characteristics?
crowding is unpleasant regardless of a consumers' cultrue
What characteristics of a purchase situations are likely to contribute to post purchase dissonance?
The degree of commitment or irrevocability or the decision The importance of the decision to the consumer The difficulty of choosing among alternatives (All of the above)
Which of the following is NOT an online shopper segment?
adventurous explorers
Which of the following tends to be more holistic in nature, and the brand is not decomposed into distinct components that are evaluated separately from the whole?
affective choice
_ is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers.
atmospherics
Which type of consumer choice process requires the knowledge of specific attributes at the time the choice is made, and it involves attribute-by-attribute comparisons across brands?
attribute-based choice
Rational choice theory implicitly or explicitly assumes a number of things about consumer choice that are often not true, such as _
consumers seek one optimal solution to a proven and choose on that basis consumers have the skill and motivation to find the optimal choice the optimal solution does not change as a function of situational factors such as time, pressure, task definition, or competitive context (all of the above)
negative emotions or guilt feelings aroused by the use of a product or a service are referred to as _
consumption guilt
_ can influence both desired and actual states of problem recognition
emotions
The desired features of characteristics required to meet a consumer's needs are his or her _
evaluative criteria
The various dimensions, features, or benefits consumers look for in response to a specific problem are called _
evaluative criteria
the brands or products one will evaluate for the solution of a particular consumer problem are called the _
evoked set
Which type of consumer problem is one of which the consumer is not aware?
inactive
Brands that are found completely unworthy of further consideration are members of the _
inept set
Brands for which a consumer is aware but basically indifferent toward compose his or her _
inert set
Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars since he is about to buy a new car. In terms of involvement, Blake is _
low in product involvement; high in purchase involvement
Consumers who browse and/or purchase in marathon one channel are known as _
multi-channel shoppers
Shoppers who browse and/or purchase in more than one channel simultaneously are known as _
omni-channel shoppers
doubt or anxiety regarding a purchase a consumer has made is known as _
postpurchase dissonance
_ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process?
problem recognition
The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _
purchase involvement
Which of the following is NOT a type of consumer choice process?
rational choice
The sum of all the physical features of a retail environment is referred to as the _
store atmosphere
A given consumer's or target market's perception of all the attributes associated with a reta outlet is generally referred to as the _
store image
What type of information is sought in an external search for information?
the appropriate evaluative criteria for the solution of a problem the existence of various alternative solutions The performance level of characteristic of each alternative solution on each evaluative criterion (a,b,c)
