Consumer Behavior - Exam 1

When marketers plan to sell their products in foreign or multinational markets, they must go through a process of ________ in order to ensure that their products and marketing messages are suitable for the foreign culture.

Acculturation

Generation Y, Generation X, baby boomers, and seniors are four subcultural segments based on ________.

Age

When "The Ab Crusher," new piece of work-out equipment, is advertised in a 30-minute TV slot that is produced to look like a documentary on health and fitness, this is an example of ________.

An infomercial

Cards, presents, cakes, and candles are ________ for birthday rituals

Artifacts

On a percentage basis, which of the following is the fastest-growing American minority?

Asian Americans

Maya is actively saving money so that she can afford a down payment on the purchase of a house because she thinks that home ownership is the key to creating wealth. This personal conviction in the value of home ownership is one of Maya's?

Belief

Which of the following is true of gender roles and consumer behavior?

Competitiveness and neatness have traditionally been considered feminine traits.

Advertorials and infomercials are examples of ________.

Covert marketing

________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers

Covert marketing

________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers.

Covert marketing

Greg and his brothers always put ketchup on their scrambled eggs at breakfast. This is an example of a ________.

Custom

A husband and wife and one or more children, together with at least one grandparent living within the household, constitutes a (n) ________.

Extended Family

Which of the following advertising messages would be considered puffery?

Fizzy Cola, the most refreshment you can get in a can.

Carla learned how to go about shopping for a new car when her father specifically sat her down and told her what to look for at dealerships and how to negotiate the best price. This constitutes ________.

Formal Learning

When Wendy's advertising emphasizes that a combo meal can come with any of a number of sides, not just fries, and the company is appealing to American consumers' preference for ________.

Freedom

Jim has an ear infection and has to take the specific medication that his doctor has prescribed. His selection of medications constitutes a ________ decision.

Hobson's Choice

Mayur is an analyst at an investment bank. He notices that many of the senior executives at his office wear Rolex watches, so he decides to save up and buy a Rolex so that he will appear to more like those executives. This behavior is known as ________.

Status Consumption

________ constitute the largest Hispanic subcultural group.

Mexicans

Streamline Luggage Company markets its roll-aboard suitcases to international executives and businesspeople that travel regularly. This is an example of segmenting based on ________.

Occupation

Maya wants a candy bar and tries to convince her father to purchase one for her by threatening to throw a fit in the crowded grocery store if he does not. This is an example of which of the following tactics used by children to influence their parents?

Pressure Tactic

Regarding accuracy, a toothpaste ad stating that "brand A is the best" is considered an acceptable form of ________ because consumers generally understand that there is no credible way to determine what best means.

Puffery

Which of the following American core values serves as a social and moral justification for the acquisition of goods and services in a context such as "you worked for it," or "you deserve it?"

achievement and success

Pomona Fruits, a tropical fruit grower, wants to raise awareness of the health benefits of pineapples in order to spur sales of its produce. Pomona buys a full page in a women's health magazine and pays a nutritionist to write a complementary article highlighting tropical fruits, including pineapples. This is an example of ________.

an advertorial

When the government of a country attempts to attract businesses by buying several pages in a well-respected news magazine and fills them with what appears to be a news article on the strength of the country's economy, the stability of its government, and the business-friendly nature of its legislation, this is an example of ________.

an advertorial

Working women accomplish "time economy" in their shopping behavior by ________.

being brand loyal

Mayur wants a new digital camera and will accept, for consideration, any camera with greater than 5 megapixel resolution. Mayur is using a(n) ________.

disjunctive decision rule

Verve shampoo has come out with a new hair-care product that is a shampoo and conditioner in one, so consumers can wash and condition their hair in one easy step. This product appeals to Americans' value of ________.

efficiency

The societal marketing concept involves ________.

endeavoring to satisfy the needs and wants of the target market in ways that preserve and enhance the well-being of consumers and society as a whole

A consumer is most likely to use ________ when buying an expensive, important, or technically complicated product or service for the first time.

extensive problem solving

The marketing concept involves ________.

fulfilling the needs of target consumer markets more effectively than competitors

The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.

geographic

With regard to offensive advertising, ________ produced the most consumer complaints.

images and words unsuitable for children

The ________ consists of brands the consumer excludes from the purchase consideration because they are felt to be unacceptable.

inept set

Helen enjoys Jack's Links beef jerky. By contrast, she is indifferent to Oberto beef jerky, and dislikes Pemmican beef jerky. Oberto beef jerky is part of Helen's ________.

inert set

Gloria buys Crest toothpaste because her mother always bought Crest for her family when she was growing up. This is an example of ________.

intergenerational Brand transfer

The societal marketing concept advocates a ________.

long-term perspective

Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors, the ________ requires marketers to do that in a way that preserves and enhances the well-being of consumers and society as a whole.

marketing concept; societal marketing concept

Within the context of the model of consumer decision making, ________ is likely to occur when a consumer is faced with a "problem."

need recognition

Friends, neighbors, coworkers, and salespeople are considered ________ pre-purchase information sources.

personal

The judges of American Idol always have a Coca-Cola within easy reach (and view). This is an example of

product placement

Kosher seals on food items are placed to cater to a(n) ________ subculture.

religious

Because of divorce, separation, and out-of-wedlock births, there has been a rapid increase in the number of ________ households in the U.S.

single-parent family

Researchers often measure social class in terms of

social status

The ________ balances the needs of society with the needs of individuals and marketing organizations.

societal marketing concept

In most drugstores, less expensive brands of personal care products such as shampoo, dental floss, skin care lotions, and soap come in packages that are extremely similar to instantly recognized and more expensive premium brands of these products, and are deliberately placed right next to them on the shelf. This is an attempt to encourage ________.

stimulus generalization

Children perceive ________ to be a close and reliable source of information, whereas adolescents and teenagers are likely to look to ________ for models of acceptable consumption behavior.

their families; their friends

Consumers often develop shortcut decision rules called heuristics to facilitate the decision making process and to cope with

too much information

Which of the following best describes Baby Boomers?

They are focused on conspicuous consumption