Consumer Behavior Exam 2

a customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in _______ decision making

cognitive

all multi-attribute attitude models specify the importance of attributes, beliefs, and_________

importance weights

________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision

information research

Allen has a store that rents only formal wear to men, such as tuxedos. Allen sells to a highly segmented market based on ________

usage situation

Sophie tells Nick about a great new restaurant. Sophie is practicing _______

word-of-mouth communication

blue-collar workers with relatively high-prestige jobs consider themselves as _______

working class

a component of the ABC model of attitude is ________

affect, behavior, cognition

decisions driven by our emotional responses to a product are called _______

affective

which of the "big three" American subcultures makes up 13 percent of the population?

african american

a component of a persons's subculture is _______

age, race, ethnic background

is a lasting, general evaluation of people, objects, advertisements, or issues.

an attitude

when companies use celebrities in their ads they are using the principle of _______

aspirational

in the process of _______, new immigrants adopt products, habits, and values they identify with the mainstream culture

assimilation

the alternatives actively measured during a consumer's choice process are the _______ set

consideration

which of the following is considered a post-purchase process?

consumer satisfaction

________ includes a buyer, a seller, and a product or service and other factors

consumption situation

The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________

credibility and attractiveness

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word

high-context culture

money available to a household over and above what is required to have a comfortable standard of living is called _______

discretionary income

consumers who refuse to sacrifice style, but achieve it on a budget are called _______

frugalistas

if a fireman told you to leave your apartment, you would comply because the fireman has ________ power

legitimate

the ________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over the other. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

low-involvement

________ are frequently able to influence others' attitudes on behavior

opinion leaders

the first stage in the consumer decision-making process is ______

problem recognition

______ are an actual or imaginary individual or group that significantly influences an individual's evaluations, aspirations, or behavior

reference groups

the best predictor of major expenditures that do not have status or symbolic value is _______

social class and income

_______ describes the capacity to alter the actions of others

social power

consumers who buy everything in sight are called _______

spendthrifts

a ______ is defined as a group whose members share beliefs and common experiences that set them apart from others

subculture

Allison Chewie felt she was always pressed for time; she was feeling

time poverty