Consumer Behavior Midterm

What type of conflict exists when we desire a goal but wish to avoid it at the same time?

A) Approach-avoidance conflict**** B) Approach-approach conflict C) Avoidance-avoidance conflict D) Direction-valence conflict

When a woman buys expensive jewelry, which of the following needs is most likely being expressed?

A) Hedonic**** B) Utilitarian C) Rational D) Biogenic

4) ________ refers to the possession of both masculine and feminine traits

A) Heterosexual B) Homosexual C) Amorphany D) Androgyny *****

10) ________ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium

A) Lifestyles B) Promotional segmentations C) AIO measures D) Psychographics*****

Joe was told by his mother that he needed to get a gift for his aunt's birthday. He had only met his aunt once before and hardly knew her. Joe was walking through a mall and saw a candy specialty store. He entered and looked at the selection without much interest. He was about to select a box of chocolates for his aunt simply because it was cheap when he remembered that his new girlfriend Julie loved chocolate. Joe really liked Julie. He began to inspect each box of chocolates carefully, trying to find evidence of quality. Which type of involvement explains Joe's change of behavior?

A) Product involvement B) Price involvement C) Purchase situation involvement**** D) Message involvement

3) Which of the following needs from Maslow's hierarchy is addressed by the U.S. Army's advertising slogan "Be all you can be"?

A) Safety needs B) Belongingness needs C) Ego needs D) Self-actualization needs****

5) ________ is when a person tries to evaluate their appearance by comparing it to the people depicted in images they see

A) Social comparison**** B) Self-esteem C) Real self D) Ideal self

4) Jake feels a hunger growing in his stomach. The more he feels the hunger, the more he wishes lunchtime would hurry and arrive. He is already planning what he will eat and how good it will taste. Which of the following processes most accurately identifies what Jake is feeling?

A) The goal process B) The directionality process C) The motivation process*** D) The involvement process

9) Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.

A) branded B) archetyped C) anthropomorphized**** D) repositioned

8) The Pillsbury Doughboy and the Jolly Green Giant are examples of ________.

A) branded people B) brand personalities**** C) brand positioning D) brand arrogance

6) According to Freud, the part of the personality that seeks immediate gratification is called the ________.

A) ego B) super ego C) conflict D) id****

3) Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers ________.

A) have low self-image B) have multiple selves***** C) are not confident with their real selves D) prefer their ideal selves

When M&M's put consumers' names and faces on their candy, this is an example of ________.

A) mass marketing B) mass consumer needs C) mass customization*** D) mass distribution

Products that command fierce loyalty, devotion and even worship by consumers are called ________.

A) routine products B) cult products*** C) staple products D) specialty products

1) A person's conception of how he/she would like to be is called ________.

A) self-image B) ideal self***** C) self-concept D) self-esteem

2) If a person's identity is derived in large measure from his or her social group. This is called ________.

A) the inner self B) the occupational self C) the collective self**** D) the dynamic self

the 80/20 rule states that 80% of consumers will use 20% of the product

False

5) The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

True___x_ False____

10) Involvement can be seen as the motivation to process information about products or services that consumers believe will help solve a problem or achieve a goal.

True__x__ False____

7) Personality refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his or her environment.

True_x__ False___

mary nabholz travels the same way to work every day. she notices ads in store windows when the ads first go up. however after a few days mary no longer pays any attention to these ads because they have become familiar. which of the following is affecting marys response to the ads?

adaption

Frank is sitting in his psychology 101 class listening to his professor attempt to explain "black box" process and its connection....

behavioral learning

the shoe company TOMS gives a pair of shoes to a needy child for every pair that it sells. this is an example of a company which has integrated____into its business model.

corporate social responsibility

Walmart tracks the habits of the 100 million customers who visit it stores each week and responds with products and services directed toward those customers' needs based on the info collected. this is an example of ______marketing.

database

sam bolton hums the purina cat chow jingle as he drives down the expressway. a thought suddenly occurs to sam why am i humming this stupid jingle? sam knows this jingle is

incidental learning

the minimum difference that can be detected between two stimuli is known as the

just noticeable difference

the importance people attach to worldly possessions is called

materialism

when consumers only see what they want/dont see what they dont want to see its called

perceptual difference

Scams where people receive fraudulent emails that ask them to supply account info are called____

phishing

Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. the stores were crowded and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a____.

process

which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brand over time?

relationship marketing

Sally always buys Coca-Cola out of habit, which is an example of ________.

routine buying B) low passion C) inertia**** D) flow state

companies that think carefully about the impact of sensations on product experiences are practicing

sensory marketing

which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?

social marketing

family branding, licensing, and look alike packaging are all marketing strategies based on

stimulus generalization

_____refers to the tendency people have to react to stimuli similar to an original stimulus in a classical conditioning situation in much the same way they responded to the original stimulus

the halo effect

when consumers are unhappy with a product they may file a complaint in the form of legal action, better business bureau complaint or publishing a negative review. this is called a ____response.

third-party

A need is something a person must have to live

true

when Campbell's markets many products under the same brand name it is called family branding

true