Controllers, Collaborator, Analyzers and Socialize

Self concept

An idea of the self constructed from the beliefs one holds about oneself and the responses of others.

Outcome evaluation

Measures effect and process that result from the campaign. Investigates to what extent the communication program/intervention is achieving its outcomes in the target populations. These outcomes are the short-term and medium-term changes in program participants that result directly from the program such as knowledge and awareness.

Process evaluation

Measures effort and the direct outputs of programs/interventions - what and how much was put (i.e., exposure, reach, knowledge, attitudes, etc.). Examines the process of implementing the communication program/intervention and determines whether it is operating as planned. It can be done continuously or as a one-time assessment.

Impact evaluation

Measures effort level change or longer-term results (i.e., changes in disease risk status, morbidity, and mortality) that have occurred as a result of the communication program/intervention. These impacts are the net effects, typically on the entire school, community, organization and society.

Analyzers

Detail-oriented, logical thinkers who analyze others and situations. Work best alone to come up with solutions, and therefore may take more time to make a decision and take action.

Formative evaluation

Determines who needs the communication program/intervention, how great the need is, and what can be done to best meet the need. Involves audience research and informs audiences and marketing strategies.

Collaborators

Easy going, self oriented and enjoy working with people to work towards a goal.

Controllers

Take control and want control of themselves others and situations. Task-oriented, drivers and are only focused on the main goal.

Socializers

Thrive on change and enjoy meeting people. They get their energy from other people and therefore work best when brainstorming with others to make a decision and take action.