CR 6 Brand Promise

Advertisements

(TV, radio, Internet, newspaper, magazine, billboards, flyers, direct mail, etc.)

slogan

a memorable phrase used to advertise a product or brand.

logo

a symbol or design that is associated with a brand.

brand

all the combined impressions and experiences associated with a particular company, good, or service.

touch point

any interaction between a business and a customer or potential customer.

credible

believable

authentic

genuine, true

brand personality

made up of the distinctive traits and characteristics that make the brand special and set it apart from the competition.

Brand loyalty

refers to customers' level of commitment to buying the brand.

Brand awareness

refers to how familiar customers and potential customers are with the brand.

Brand Promise

the specific benefit that customers can expect from using the good/service and interacting with the company.

Publicity

unsponsored mentions of the brand or business in the news

corporate culture

values and ideals that an organization encourages among its employees

Word-of-mouth marketing

what other customers are saying