CSR

Consumer Loyalty

A desire on the part of the customer to continue to conduct business with a given company over time.

Cause-Related Marketing

It often require more detailed agreements and coordination with nonprofit partners involving important activities such as establishing specific promotional offers, developing co-branded advertisements, abiding by state regulations and industry guidelines, and tracking consumer purchases and activities.

Cause Promotion

Leverages corporate funds, in-kind contributions, or other resources to increase awareness and concern about a social cause or to support fundraising, participation, or volunteer recruitment for a cause.

Cause-Related Marketing

Links monetary or in-kind donations to product sales or other consumer action.

Proactive Approach

Makes social responsibility a priority. Instead of reacting to criticism, these companies attempts to remain ahead of the curve when it comes to social responsibility.

Corporate Social Responsibility

Refers to strategies corporations or firms conduct their business in a way that is ethical, society friendly and beneficial to community in terms of development.

Corporate Social Responsibility

Refers to the commitment of business to contribute on a voluntary basis to sustainable economic development by working with relevant stakeholders to improve their lives in ways that are good for business, sustainable development agenda and society at large.

Consumer Loyalty

Repetitive buying patterns of a particular brand.

Accommodating Approach

Signifies that a company believes social responsibility is important and perhaps as important as making a profit. These companies satisfy all legal requirements and attempt to meet ethical standards.

Economic Responsibilities

The basic responsibility of any business that means maximization of wealth and profit and development of the economic growth, from the start business organization was the basic economic unit in communities.

Consumer-Company Identification

The extend to which a consumer affiliates her/himself to a particular company's business objectives and ideals in general.

Obstructive Approach

The most deceitful approach to social responsibility. Blocks out social responsibility. It is more concerned with profits.

Defensive Approach

These companies make a point of following the law to ensure that others cannot take legal action against them but they do not more than what is legally required.

Defensive Approach

These companies may consider themselves neutral, and they make profits a more important motive than performing actions in a social responsible way.

Softcore

Those who buy only a couple of brands.

Hardcore

Those who only buy one particular brand.

Switchers

Those with no loyalty.

Cause Social Marketing

Uses business resources to develop and/or implement a behavior change campaign intended to improve public health, safety, the environment, or community well-being.

Legal Responsibilities

With the motive of profit maximization society allows business to operate under the law and regulation promulgated by federal and local governments.

Ethical Responsibilities

Embody those standards, norms, expectations that reflect a concern for what consumers, employees, shareholders, and the community regard as fair, just, or in keeping with the respect or protection of stakeholders' moral rights.

Corporate Philanthropy

Involves a corporation making a direct contribution to a charity or cause, most often in the form of cash grants, donations, and/or in-kind services.

Corporate Social Responsibility

Is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.

Corporate Social Responsibility

Is a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public.

Corporate Social Responsibility

Is or should be the relationship between global corporations, government of countries and individual citizens.

Employee Engagement

Activities support and encourage employees to engage with nonprofit organizations and causes.

Philanthropic Responsibilities

Are actions or policies toward humanity and charity, in response to social and community expectations that businesses are good corporate citizens.

Socially Responsible Business Practices

Are discretionary business practices that a corporation adopts and conducts to support social causes, to improve community well-being, and/or to protect the environment.

Brand Equity

CSR is linked to their reputation and brand identity.

Company Identity Attraction

Companies that associate themselves with consumer attributes do better that companies that identify themselves by their products.

Company Identity Attraction

Corporate performance is associated with CSR initiatives and that CSR ideals can help a company to raise its identity attraction thereby increasing consumer loyalty.