Cultural Globalization

KEY CHARACTERISTICS: OF GLOBALIZATION

Improved Technology in Transportation and telecommunications. Movement of people and capital. Diffusion of Knowledge. Non-governmental organizations (NGOs) Multi-national corporations. The role of international mass media.

Examples of Cultural Globalization:

SDGS and Globalization: Globalization of social causes Corona Virus and Globalization Global Audience Sports Globalization Cuisine Globalization Food Globalization Consumption Experience

Food Globalization

The proliferation on the planet of American fast-food chains like Kentucky Fried Chicken, McDonald's, or Starbucks, what Rizer calls (1993) generally "the McDonaldization"

IS GLOBALIZATION A GOOD THING?

There is a heated debate about the true effects of globalization and if it really is such a good thing. Good or bad, though, there isn't much argument as to whether or not it is happening.

Globalization

is the process of increased interconnectedness among countries most notably in the areas of economics, politics, and culture.

CULTURAL GLOBALIZATION

refers to the circulation and sharing of ideas and meanings and values across countries and cultures.

Consumption Experience

the growth of similar styles of shopping malls, and leisure parks which provide a homogeneous cultural experience in different regions across the world.

Cuisine Globalization

· 9th century in the Southeast of Asia. · During the beginning of the 20th century in the USA, and were actually aimed at a Japanese clientele, were visited by many Americans as well. · Los Angeles in 1966. · At the beginning of the trend, the Western people were attracted by the appearance of the „little pieces of art" called Sushi. · Sushi as a fast food · Sushi was an exotic delicacy and rather expensive. Today, there are sushi bars on every corner. Even at the supermarket you find deep frozen sushi ready to be eaten.

Movement of people and capital:

· A general increase in awareness, opportunity and transportation technology has allowed for people to move around the world in search of a new home, a new job, or to flee a place of danger. Most migration takes place within or between developing countries, possibly because of lower standards of living and lower wages push individuals to places with a greater chance for economic success. · Additionally, capital (money) is being moved globally with the ease of electronic transference and a rise in perceived investment opportunities. Developing countries are a popular place for investors to place their capital because of the enormous room for growth.

Multi-national corporations:

· As countries are connected to the rest of the world (through increased communication and transportation) they immediately form what a business would call a market. What this means is that a particular population represents more people to buy a particular product or service. As more and more markets are opening up, business people from around the globe are coming together to form multinational corporations in order to access these new markets. · Another reason that businesses are going global is that some jobs can be done by foreign workers for a much cheaper cost than domestic workers; this is called outsourcing. At its core globalization is an easing of borders, making them less important as countries become dependent on each other to thrive. · Some scholars claim that governments are becoming less influential in the face of an increasingly economic world. Others contest this, insisting that governments are becoming more important because of the need for regulation and order in such a complex world system.

Non-governmental organizations (NGOs)

· As global awareness of certain issues has risen, so too has the number of organizations that aim to deal with them. · So-called non-governmental organizations bring together people unaffiliated with the government and can be nationally or globally focused. · Many international NGOs deal with issues that do not pay attention to borders (such as global climate change, energy use, or child labor regulations). · Examples of NGOs include Doctors without Borders.

The role of international mass media

· Finally, the role of international mass media, satellite television, and other new technologies of communication are ought to be mentioned as they are commonly considered to be the primary cause of global mass culture, this because of the common images and discourses they produce and diffuse worldwide. The label "mass culture" refers to the behavior, ideas, and values that are produced from common exposure to the same media.on of society," are examples of tangible cultural global impact.

SDGS and Globalization:

· In 2015, the Member States of the UN adopted the landmark 2030 Agenda, whichprovides a blueprint for the transition to a healthier planet and a more just world, for present and future generations. · SDGs aim to end poverty and hunger; expand access to health, education, justice and jobs; promote inclusive and sustained economic growth; while protecting our planet from environmental degradation.

CULTURAL EXCLUSIVISM

· In the framework of global interconnectedness, the strongest culture - by virtue of economic, technological and military superiority - tends to impose itself upon the "life-worlds" of relatively weaker communities. · Cultural exclusivism: Hegemonic powers make efforts to "civilize" those who are subordinated to them, by imposing their peculiar worldview and system of values, thus marginalizing "lesser" cultures or stigmatizing them as "primitive." · So, There is an undeniable the that cultural globalization is perceived to be largely the Westernization, if not the Americanization · "culture" may indeed be seen, or characterized, as an intrinsic element of power, as is also evident in the earlier mentioned "soft power" approach of recent international relations discourse

Global Audience

· Individuals and families are now more directly plugged into news from the outside world · For example, television reporting of natural disasters in developing countries result in people in wealthier countries donating money to charities · global risk consciousness, which emerges due to shared global problems which threaten people in multiple countries - examples include the threat of terrorism, international nuclear war, the threat of global pandemics.

Globalization of social causes

· The Globalization of the #MeToo Movement · Sexual harassment is a global problem. It is increasingly affecting the well-being of private and public employees and employers in North America, Europe, Australia and Asia.

Sports Globalization

· The Olympic Games are a major global sporting event, which attracts huge worldwide interest, from people of all races, ages, and social positions, transforming them in absolute global and democratic happenings. · football is a beneficiary and a symbol of globalization. · Over 70 percent of players at this year's FIFA World Cup play professionally for clubs outside their native countries.

Improved Technology in Transportation and telecommunications:

· The ever-increasing capacity for and efficiency of how people and things move and communicate. · In years past, people across the globe did not have the ability to communicate and could not interact without difficulty. Nowadays, a phone, instant message, fax, or video conference call can easily be used to connect people. Additionally, anyone with the funds can book a plane flight and show up half way across the world in a matter of hours. · In short, the "friction of distance" is lessened, and the world begins to metaphorically shrink.

Corona Virus and Globalization

· The rapid and widespread spread of Coronavirus cannot be separated from world globalization. Globalization is believed to have a significant contribution to the rapid range of COVID-19 throughout the country. Globalization, which makes humans more mobile, is thought to be an essential factor in the surge of people affected by this virus. Globalization, which removes human barriers to interact with one another very quickly, is thought to have had a profound impact on the acceleration of the spread of the COVID-19 pandemic · The distance of the world is so close—high- speed communication. Human movement has absolutely no obstacles. · The support of increasingly sophisticated aircraft technology makes it easier to move people from one country to another. · Information and communication technology support also makes it easy for people to exchange information, ideas, and experiences with one another

Diffusion of Knowledge:

· The word 'diffusion' simply means to spread out, and that is exactly what any new found knowledge does. When a new invention or way of doing something pops up, it does not stay secret for long.