Data Analysis Test 2 Review

Which of these refers to systems that are designated to work on specific tasks? a. artificial intelligence b. applied intelligence c. assisted intelligence d. general intelligence

b. applied intelligence

Which segmentation type is the best predictor of future outcomes? a. demographic segmentation b. psychographic segmentation c. behavioral segmentation d. cluster segmentation

c. behavioral segmentation

Which is the third step of the six steps presented in the chapter to implementing STP? a. profile the segments b. select the segment(s) you will target c. develop measures of segment attractiveness d. develop business effort (e.g., a marketing mix) for each target segment

c. develop measures of segment attractiveness

Which of the following is not an industry mentioned in the chapter as having made an impressive impact by the Internet of Things? a. transportation b. manufacturing c. education d. energy

c. education

Which is true about positioning? a. emphasizes serving all market segments by achieving a certain position in buyers' minds b. is a technique for grouping people so that groups are most similar to each other c. emphasizes serving a specific market segment by achieving a certain position in buyers' minds

c. emphasizes serving a specific market segment by achieving a certain position in buyers' minds

Which of these does swarm intelligence perform? a. experiments b. surveys c. none of these options d. polls

c. none of these options

Which is least true? a. AI algorithms can optimize the targeting of key audiences. b. AI algorithms can help companies to find new channels that competitors may not have yet discovered. c. AI algorithms can improve business performance by testing ad platforms. d. AI can build the most effective new websites from the ground up.

d. AI can build the most effective new websites from the ground up.

What are the two categories of artificial intelligence? a. assisted and narrow b. applied and narrow c. assisted and general d. applied and general

d. applied and general

Which algorithm does not use supervised learning? a. regression b. classification c. decision tree d. cluster analysis

d. cluster analysis

Which of the following is likely to be included in Google Analytics Conversions reporting? a. channels b. interests c. brands d. goals

d. goals

What is an IoT device? a. object with a sensor that can activate another object b. object with a sensor that can identify another object c. object with a sensor that can actuate another object d. object with a sensor that can transmit data to another object

d. object with a sensor that can transmit data to another object

In order for IoT devices to properly work, which of the following components is NOT necessary? a. actuator b. sensor c. identification d. reactor

d. reactor

Which of the following is defined as an entity that can observe occurrences or changes in the IoT environment? a. reactor b. actuator c. device d. sensor

d. sensor

Which of the following is likely to be included in Google Analytics Behavior Overview reporting? a. channels b. brands c. interests d. goals

b. brands

What is the difference between machine learning and deep learning? a. Deep learning uses neural networks to mimic the human brain and machine learning does not. b. Deep learning is the same as machine learning. c. Deep learning utilizes statistical data and machine learning does not. d. Machine learning uses neural networks and deep learning does not.

a. Deep learning uses neural networks to mimic the human brain and machine learning does not.

Which of the following is likely to be included in Google Analytics Acquisition Overview reporting? a. channels b. interests c. goals d. brands

a. channels

Which application of artificial intelligence allows systems to automatically learn and improve without being programmed to do so? a. machine learning b. deep learning c. programmed learning d. adaptive learning

a. machine learning

Google Analytics collects all of the following information about website users EXCEPT: a. name b. browser c. location d. gender

a. name

Which is NOT a type of report in Google Analytics? a. progress b. attribution c. real-time d. audience

a. progress

Which is most important to the Internet of Things? a. the cloud b. web analytics c. smart technology d. sports analytics

a. the cloud

Which of the following is a security provider for Internet of Things mentioned in the textbook? a. MacAfee b. Norton c. McAfee d. Horton

b. Norton

What is a dendrogram? a. a diagram of dendrogenous segmentation b. a diagram illustrating a hierarchy of clusters c. a diagram of K-means clusters d. a diagram of Euclidean distances

b. a diagram illustrating a hierarchy of clusters

Which of the following is defined as the conversion of electrical inputs into physical actions? a. reactor b. actuator c. sensor d. device

b. actuator

What is the most used form of artificial intelligence? a. general AI b. applied AI c. prototypical AI d. neurological AI

b. applied AI

What type of Google Analytics report can give information about how a page is performing a. acquisition report b. behavior report c. audience report d. e-commerce report

b. behavior report

Which is true about differentiated targeting? a. the firm ignores the segmentation information and offers the same business effort to everyone in the population b. the firm targets each of the potential segments it discovers with a different business effort c. the firm commits all of its business resources to serve a single segment d. the firm offers a different business effort to each individual

b. the firm targets each of the potential segments it discovers with a different business effort

What is the name of an artificial intelligence application in use today for business? a. Alice b. Fred c. Albert d. Francis

c. Albert

Which of the following is a competitor of Google Analytics? a. Bing Analytics b. Adobe Cloud c. Matomo d. Summiso

c. Matomo

Which page should the tracking code of Google be added to? a. confirmation page b. none of these c. all of these d. product page e. home page

c. all of these

Which is not true about Euclidean distance? a. Euclidean distance includes geographic and non-geographic distance calculations. b. Euclidean distance is the sum of squared differences in the distance measures between two data points. c. Euclidean distance is the straight-line distance between two points. d. Euclidean distance requires at least one variable that measures spatiality.

d. Euclidean distance requires at least one variable that measures spatiality.

Which is not true? a. Tools like Hunch check analytics to know what's happening every second and detect when unexpected traffic is visiting a site. b. Frank uses machine learning to find the best paid advertising channels for a specified target audience. c. There are artificial intelligence platforms that provide autonomous media buying services. d. Frank is an artificial intelligence platform that requires little human input.

d. Frank is an artificial intelligence platform that requires little human input.

Which of the following statements is false? a. Hierarchical clustering can be time-consuming with large datasets. b. Hierarchical clustering seeks to build an ordering of groups. c. Hierarchical clustering is often presented as a dendrogram. d. Hierarchical clustering is a type of K-means cluster analysis.

d. Hierarchical clustering is a type of K-means cluster analysis.

A centroid is which of the following? a. a mean point of the Euclidean distance between parallel lines b. a midpoint of all points within a cluster c. a median of all points within a cluster d. a center of mass of a geometric object of uniform density

d. a center of mass of a geometric object of uniform density

Cluster analysis is which of the following? a. a technique for grouping people so that those in the same group are different from one another compared with those in other groups b. a technique for grouping people so that groups are most similar to one another c. a technique for grouping people so that groups are as far from the centroid as possible d. a technique for grouping people so that those in the same group are more like one another compared with those in other groups

d. a technique for grouping people so that those in the same group are more like one another compared with those in other groups

What is the definition of Internet of Things? a. an extension of the internet to device sensors affording simple objects a high degree of communication and analytical capabilities b. an extension of the internet to device sensors affording simple objects a high degree of communication and analytical capabilities c. an extension of the internet to device actuators affording simple objects a high degree of computing and analytical capabilities d. an extension of the internet to device sensors affording simple objects a high degree of computing and analytical capabilities

d. an extension of the internet to device sensors affording simple objects a high degree of computing and analytical capabilities

Which is a business case topic from the Internet of Things chapter? a. traffic trackers b. smart homes c. smart phones d. autonomous cars

d. autonomous cars

Which of the following is likely to be included in Google Analytics Audience reporting? a. interests b. brands c. goals d. channels

d. channels

Segmenting people by their feelings about a product category would be an example of which type of segmentation? a. demographic segmentation b. behavioral segmentation c. product segmentation d. psychographic segmentation

d. psychographic segmentation

Which of the following is not a dimension of the Internet of Things? a. device b. security c. cloud d. sensor

d. sensor

What is NOT an example of a dimension in Google Analytics? a. landing page b. browser c. campaign d. user

d. user