Data analytics
Visualization
(Refer to Data visualization)
SQL
(Refer to Structured Query Language)
CONCAT
A SQL function that adds strings together to create new text strings that can be used as unique keys
CAST
A SQL function that converts data from one datatype to another
SUBSTR
A SQL function that extracts a substring from a string variable
COALESCE
A SQL function that returns non-null values in a list
Fill handle
A box in the lower-right-hand corner of a selected spreadsheet cell that can be dragged through neighboring cells in order to continue an instruction
Equation
A calculation that involves addition, subtraction, multiplication, or division (Refer to Math expression)
Math expression
A calculation that involves addition, subtraction, multiplication, or division (also called an equation)
Cell reference
A cell or a range of cells in a worksheet typically used in formulas and functions
Delimiter
A character that indicates the beginning or end of a data item
Attribute
A characteristic or quality of data used to label a column in a table
Pivot chart
A chart created from the fields in a pivot table
Database
A collection of data stored in a computer system
Dataset
A collection of data that can be manipulated or analyzed as one unit
Data
A collection of facts
Video file
A collection of images, audio files, and other data usually encoded in a compressed format such as MP4, MV4, MOV, AVI, or FLV
Record
A collection of related data in a data table, usually synonymous with row
Range
A collection of two or more cells in a spreadsheet
Query language
A computer programming language used to communicate with a database
Structured Query Language
A computer programming language used to communicate with a database
Bias
A conscious or subconscious preference in favor of or against a person, group of people, or thing
Bad data source
A data source that is not reliable, original, comprehensive, current, and cited (ROCCC)
Good data source
A data source that is reliable, original, comprehensive, current, and cited (ROCCC)
Pivot table
A data summarization tool used to sort, reorganize, group, count, total, or average data
Boolean data
A data type with only two possible values, usually true or false
Mandatory
A data value that cannot be left blank or empty
Metadata repository
A database created to store metadata
Normalized database
A database in which only related data is stored in each table
Relational database
A database that contains a series of tables that can be connected to form relationships
Long data
A dataset in which each row is one time point per subject, so each subject has data in multiple rows
Wide data
A dataset in which every data subject has a single row with multiple columns to hold the values of various attributes of the subject
CSV (comma-separated values) file
A delimited text file that uses a comma to separate values
Spreadsheet
A digital worksheet
Data science
A field of study that uses raw data to create new ways of modeling and understanding the unknown
Foreign key
A field within a database table that is a primary key in another table (Refer to primary key)
Return on investment (ROI)
A formula that uses the metrics of investment and profit to evaluate the success of an investment
SUM
A function that adds the values of a selected range of cells
Split
A function that divides text around a specified character and puts each fragment into a new, separate cell
Math function
A function that is used as part of a mathematical formula
TRIM
A function that removes leading, trailing, and repeated spaces in data
MID
A function that returns a segment from the middle of a text string
LEFT
A function that returns a set number of characters from the left side of a text string
RIGHT
A function that returns a set number of characters from the right side of a text string
MAX
A function that returns the largest numeric value from a range of cells
LEN
A function that returns the length of a text string by counting the number of characters it contains
Text string
A group of characters within a cell, most often composed of letters
DISTINCT
A keyword that is added to a SQL SELECT statement to retrieve only non-duplicate entries
Agenda
A list of scheduled appointments
Metric goal
A measurable goal set by a company and evaluated using metrics
Gap analysis
A method for examining and evaluating the current state of a process in order to identify opportunities for improvement in the future
Float
A number that contains a decimal
Data element
A piece of information in a dataset
Cloud
A place to keep data online, rather than a computer hard drive
Function
A preset command that automatically performs a specified process or task using the data in a spreadsheet
Data governance
A process for ensuring the formal management of a company's data assets
Algorithm
A process or set of rules followed for a specific task
Cross-field validation
A process that ensures certain conditions for multiple data fields are satisfied
Hypothesis testing
A process to determine if a survey or experiment has meaningful results
Sponsor
A professional advocate who is committed to moving forward the career of another
Data warehousing specialist
A professional who develops processes and procedures to effectively store and organize data
Data engineer
A professional who transforms data into a useful format for analysis and gives it a reliable infrastructure
Fairness
A quality of data analysis that does not create or reinforce bias
Relevant question
A question that has significance to the problem to be solved
Specific question
A question that is simple, significant, and focused on a single topic or a few closely related ideas
Unfair question
A question that makes assumptions or is difficult to answer honestly
Time-bound question
A question that specifies a timeframe to be studied
Leading question
A question that steers people toward a certain response
Measurable question
A question whose answers can be quantified and assessed
Action-oriented question
A question whose answers lead to change
Confidence interval
A range of values that conveys how likely a statistical estimate reflects the population
Query
A request for data or information from a database
Regular expression (RegEx)
A rule that says the values in a table must match a prescribed pattern
Text data type
A sequence of characters and punctuation that contains textual information (also called string data type)
String data type
A sequence of characters and punctuation that contains textual information (also called text data type)
Formula
A set of instructions used to perform a calculation using the data in a spreadsheet
Field
A single piece of information from a row or column of a spreadsheet; in a data table, typically a column in the table
Metric
A single, quantifiable type of data that is used for measurement
Cookie
A small file stored on a computer that contains information about its users
Quantitative data
A specific and objective measure, such as a number, quantity, or range
DATEDIF
A spreadsheet function that calculates the number of days, months, or years between two dates
COUNT
A spreadsheet function that counts the number of cells in a range that meet a specified criteria
CONCATENATE
A spreadsheet function that joins together two or more text strings
AVERAGE
A spreadsheet function that returns an average of the values from a selected range
COUNTIF
A spreadsheet function that returns the number of cells in a range that match a specified value
MIN
A spreadsheet function that returns the smallest numeric value from a range of cells
VLOOKUP
A spreadsheet function that vertically searches for a certain value in a column to return a corresponding piece of information
Remove duplicates
A spreadsheet tool that automatically searches for and eliminates duplicate entries from a spreadsheet
Conditional formatting
A spreadsheet tool that changes how cells appear when values meet specific conditions
Report
A static collection of data periodically given to stakeholders
Qualitative data
A subjective and explanatory measure of a quality or characteristic
United States Census Bureau
An agency in the U.S. Department of Commerce that serves as the nation's leading provider of quality data about its people and economy
Scope of work (SOW)
An agreed-upon outline of the tasks to be performed during a project
Merger
An agreement that unites two organizations into a single new one
Data type
An attribute that describes a piece of data based on its values, its programming language, or the operations it can perform
Digital photo
An electronic or computer-based image usually in BMP or JPG format
Primary key
An identifier in a database that references a column in which each value is unique (Refer to foreign key)
Null
An indication that a value does not exist in a dataset
Notebook
An interactive, editable programming environment for creating data reports and showcasing data skills
World Health Organization
An organization whose primary role is to direct and coordinate international health within the United Nations system
Outdated data
Any data that has been superseded by newer and more accurate information
Duplicate data
Any record that inadvertently shares data with another record
Networking
Building relationships by meeting people both in person and online
Naming conventions
Consistent guidelines that describe the content, creation date, and version of a file in its name
Typecasting
Converting data from one type to another
Metadata
Data about data
Second-party data
Data collected by a group directly from its audience and then sold
First-party data
Data collected by an individual or group using their own resources
Structured data
Data organized in a certain format such as rows and columns
Third-party data
Data provided from outside sources who didn't collect it directly
Open data
Data that is available to the public
Incorrect/inaccurate data
Data that is complete but inaccurate
Clean data
Data that is complete, correct, and relevant to the problem being solved
Discrete data
Data that is counted and has a limited number of values
Dirty data
Data that is incomplete, incorrect, or irrelevant to the problem to be solved
Continuous data
Data that is measured and can have almost any numeric value
Incomplete data
Data that is missing important fields
Unstructured data
Data that is not organized in any easily identifiable manner
Internal data
Data that lives within a company's own systems
External data
Data that lives, and is generated, outside of an organization
Inconsistent data
Data that uses different formats to represent the same thing
Audio file
Digitized audio storage usually in an MP3, AAC, or other compressed format
Data-inspired decision-making
Exploring different data sources to find out what they have in common
Access control
Features such as password protection, user permissions, and encryption that are used to protect a spreadsheet
Data design
How information is organized
Compatibility
How well two or more datasets are able to work together
Sample
In data analytics, a segment of a population that is representative of the entire population
Population
In data analytics, all possible data values in a dataset
Pixel
In digital imaging, a small area of illumination on a display screen that, when combined with other adjacent areas, forms a digital image
Big data
Large, complex datasets typically involving long periods of time, which enable data analysts to address far-reaching business problems
Borders
Lines that can be added around two or more cells on a spreadsheet
Descriptive metadata
Metadata that describes a piece of data and can be used to identify it at a later point in time
Structural metadata
Metadata that indicates how a piece of data is organized and whether it is part of one or more than one data collection
Administrative metadata
Metadata that indicates the technical source of a digital asset
Data range
Numerical values that fall between predefined maximum and minimum values
Sampling bias
Overrepresenting or underrepresenting certain members of a population as a result of working with a sample that is not representative of the population as a whole
Stakeholders
People who invest time and resources into a project and are interested in its outcome
General Data Protection Regulation of the European Union (GDPR)
Policy-making body in the European Union created to help protect people and their data
Data privacy
Preserving a data subject's information any time a data transaction occurs
Data security
Protecting data from unauthorized access or corruption by adopting safety measures
Ordinal data
Qualitative data with a set order or scale
Analytical skills
Qualities and characteristics associated with using facts to solve problems
Small data
Small, specific data points typically involving a short period of time, which are useful for making day-to-day decisions
Data analyst
Someone who collects, transforms, and organizes data in order to draw conclusions, make predictions, and drive informed decision-making
Mentor
Someone who shares knowledge, skills, and experience to help another grow both professionally and personally
Technical mindset
The ability to break things down into smaller steps or pieces and work with them in an orderly and logical way
Data interoperability
The ability to integrate data from multiple sources and a key factor leading to the successful use of open data among companies and governments
Data integrity
The accuracy, completeness, consistency, and trustworthiness of data throughout its life cycle
Problem domain
The area of analysis that encompasses every activity affecting or affected by a problem
Transaction transparency
The aspect of data ethics that presumes all data-processing activities and algorithms should be explainable and understood by the individual who provides the data
Consent
The aspect of data ethics that presumes an individual's right to know how and why their personal data will be used before agreeing to provide it
Ownership
The aspect of data ethics that presumes individuals own the raw data they provide and have primary control over its usage, processing, and sharing
Currency
The aspect of data ethics that presumes individuals should be aware of financial transactions resulting from the use of their personal data and the scale of those transactions
Openness
The aspect of data ethics that promotes the free access, usage, and sharing of data
Observation
The attributes that describe a piece of data contained in a row of a table
Estimated response rate
The average number of people who typically complete a survey
Data analysis
The collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision-making
Context
The condition in which something exists or happens
Data constraints
The criteria that determine whether a piece of a data is clean and valid
Consistency
The degree to which data is repeatable from different points of entry or collection
Validity
The degree to which the data conforms to constraints when it is input, collected, or created
Accuracy
The degree to which the data conforms to the actual entity being measured or described
Completeness
The degree to which the data contains all desired components or measures
Header
The first row in a spreadsheet that labels the type of data in each column
Geolocation
The geographical location of a person or device by means of digital information
Data visualization
The graphical representation of data
Data strategy
The management of the people, processes, and tools used in data analysis
Margin of error
The maximum amount that the sample results are expected to differ from those of the actual population
Length
The number of characters in a text string
Syntax
The predetermined structure of a language that includes all required words, symbols, and punctuation, as well as their proper placement
Confidence level
The probability that a sample size accurately reflects the greater population
Statistical power
The probability that a test of significance will recognize an effect that is present
Statistical significance
The probability that sample results are not due to random chance
Sorting
The process of arranging data into a meaningful order to make it easier to understand, analyze, and visualize
Data manipulation
The process of changing data to make it more organized and easier to read
Data merging
The process of combining two or more datasets into a single dataset
Data transfer
The process of copying data from a storage device to computer memory or from one computer to another
Analytical thinking
The process of identifying and defining a problem, then solving it by using data in an organized, step-by-step manner
Data mapping
The process of matching fields from one data source to another
Data anonymization
The process of protecting people's private or sensitive data by eliminating identifying information
Structured thinking
The process of recognizing the current problem or situation, organizing available information, revealing gaps and opportunities, and identifying options
Reframing
The process of restating a problem or challenge, then redirecting it toward a potential resolution
Filtering
The process of showing only the data that meets a specified criteria while hiding the rest
Data replication
The process of storing data in multiple locations
A/B testing
The process of testing two variations of the same web page to determine which page is more successful at attracting user traffic and generating revenue
Business task
The question or problem data analysis resolves for a business
Turnover rate
The rate at which employees voluntarily leave a company
Root cause
The reason why a problem occurs
Data analytics
The science of data
SELECT
The section of a query that indicates from which column(s) to extract the data
FROM
The section of a query that indicates from which table(s) to extract the data
WHERE
The section of a query that specifies criteria that the requested data must meet
Data life cycle
The sequence of stages that data experiences, which include plan, capture, manage, analyze, archive, and destroy
Data analysis process
The six phases of ask, prepare, process, analyze, share, and act whose purpose is to gain insights that drive informed decision-making
Experimenter bias
The tendency for different people to observe things differently (Refer to Observer bias)
Observer bias
The tendency for different people to observe things differently (also called experimenter bias)
Interpretation bias
The tendency to interpret ambiguous situations in a positive or negative way
Confirmation bias
The tendency to search for or interpret information in a way that confirms pre-existing beliefs
Revenue
The total amount of income generated by the sale of goods or services
Data ecosystem
The various elements that interact with one another in order to produce, manage, store, organize, analyze, and share data
Problem types
The various problems that data analysts encounter, including categorizing things, discovering connections, finding patterns, identifying themes, making predictions, and spotting something unusual
Data-driven decision-making
Using facts to guide business strategy
Order of operations
Using parentheses to group together spreadsheet values in order to clarify the order in which operations should be performed
Social media
Websites and applications through which users create and share content or participate in social networking
Data ethics
Well-founded standards of right and wrong that dictate how data is collected, shared, and used
Ethics
Well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues
Data bias
When a preference in favor of or against a person, group of people, or thing systematically skews data analysis results in a certain direction
Redundancy
When the same piece of data is stored in two or more places
Unbiased sampling
When the sample of the population being measured is representative of the population as a whole
Random sampling
A way of selecting a sample from a population so that every possible type of the sample has an equal chance of being chosen
Substring
A subset of a text string
Operator
A symbol that names the operation or calculation to be performed
Data validation
A tool for checking the accuracy and quality of data
SMART methodology
A tool for determining a question's effectiveness based on whether it is specific, measurable, action-oriented, relevant, and time-bound
Field length
A tool for determining how many characters can be keyed into a spreadsheet field
Data model
A tool for organizing data elements and how they relate to one another
Dashboard
A tool that monitors live, incoming data
Nominal data
A type of qualitative data that is categorized without a set order
Unique
A value that can't have a duplicate
Schema
A way of describing how something, such as data, is organized
